Feeling The Twist at the Tiger Soju Flavoured Lager Launch Party

Consumers experienced the lively world of the new Tiger Soju Flavoured Lager by immersing themselves in playful adventure all while expressing themselves in bold and playful ways.

KUALA LUMPUR, 10th May 2024 – At the launch party of Tiger Soju Flavoured Lager - packed with a slew of curated immersive experiences and live performances by local and international acts alike – 4,500 fans got to feel, see and taste the twist. Playful adventure awaited them as they stepped into the world of Tiger’s newly launched innovation in the Malaysian market.

As doors opened to fans, they were in for an evening of exploration and refreshment from experiences and engagements with a twist, to flavour experimentation. The journey began at a tunnel with inviting neon lighting leading consumers into the immersive world of Tiger Soju Flavoured Lager. While sampling the latest product in the flavour, Gutsy Grape, attendees were able to get into the spirit of playful adventure.

@eddyrush Time to TWIST UP THE FUN! I had an epic night at the #FeelTheTwist Launch Party. 📍Venue: Tropicana Gardens Mall Convention Centre 📍Feel the Twist Launch Party: 10th May 2024 | 7pm onwards Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape. #FeelTheTwist #TigerBeerMY #UncageYourTiger #EnjoyResponsibly ♬ original sound - Eddy Rush
Fans not only got to be the part but look the part with the ‘Twist Makeover’ where they got a complimentary makeover in experimental styles and colours with makeup and even accessories to really feel the twist. Besides sampling the newly launched product, at the Tiger Soju Flavoured Lager Bar, attendees were able to taste exclusive Tiger Soju Flavoured Lager cocktails, mixed with omija berry and ginger flower, all while enjoying exclusive Asian snacks from the MiX.Store booth.
In line with the brand’s aim of turning everyday moments into lively ones, fans were able to enjoy a series of live DJ sets by Queen T, Julian and Sherry Alyssa, to hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, but that’s not all. South Korean rapper, Loco, widely loved for his sincere lyrics and melodic flow by both domestic and international fans, headlined the launch party, performing his top hits for local fans.
“With the launch of a product that is bold and lively, we want consumers to be part of the fun by providing them with a space to explore and experiment. It was exciting to see the way people expressed themselves playfully – we hope our fans continue to celebrate their everyday occasions in fun ways with the Tiger brand, and always with a twist,” said Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad. 
Tiger Soju Flavoured Lager is now available in Gutsy Grape across Peninsular Malaysia in bottles and cans at all major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including Drinkies. For more information on Tiger Soju Flavoured Lager, visit https://tigersoju.tigerbeer.com, as well as the brand’s social media pages at https://www.facebook.com/TigerBeerMY and https://www.instagram.com/tigerbeermy/. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.

Comments

Post a Comment

Popular posts from this blog

Batik Series by Emerald Brilliant Cheongsam Boutique 鑫碧旗袍 | Malaysia

Image
Emerald Brilliant Cheongsam Boutique has a long history in Cheongsam making with more than 40 years of business experience since 1973 . It specialized in making exquisite oriental clothing , night gowns , Chinese fashion , suits , elegant Malay fashion and all kind of Uniform. The Malaysian fashion maestro never fails to delight with the urban twists on the traditional cheongsam dress and the ones that stood out personally for those that come with a splash of batik. Marrying batik fabrics with the Chinese Cheongsam is genius as it results in a captivating blend of unique Eastern cultural flavors. Transforming the fashion game through lace, batik and jacquard together, Emerald Brilliant latest Chinese New Year collection could blend into Batik. provides beautiful tailored Batik cheongsam series knowns for its craftsmanship and giving full attention to detail. From ready to wear, tailor-made clothing, it can be seen on the hand made products produced. As we know or You just ge
Read more

Come and get together at Elegan Residensi, Taman Putra Perdana | Puchong

Image
Come Together with your friend and family to have a fun filled day at Elegan Residensi, Taman Putra Perdana this coming 24th and 25th August 2019 from 10AM-5PM. On the same day, Everyone able to view their new TownHouse Concept Show room meanwhile do participate the Fun filled Activity with your kids and Don't forget to grab our fruit king of Malaysia DURIAN!!.. Beside of this activity, They're giving away some surprising package to all those attending on this coming 24th Saturday and 25th Sunday August 2019 Having a comfortable and a complete home with all amenities is everyone's dreams, In our daily life routine. home where the place to rest. The safety of family members is most important emphasized in the selection of a place of residence. So, to choose a place to stay, we need to choose a safe place adjacent to security services such as security controls. If you are looking for a balance between affordability and location, Elegan Residensi is the perfect solu
Read more

Experience Ultimate Refreshment With Tiger Crystal

Image
Tiger launches a new brew, crystal cold filtered at -1°C for ultimate refreshment New Tiger Crystal available now across Malaysia Beer fans have a cool new brew to experience from today, with the official launch of new Tiger Crystal. Crystal cold filtered at -1°C to lock in the most desirable flavours and aromas, Tiger Crystal is ultra-refreshing, easy-to-drink, and less bitter than other beers – providing ultimate refreshment for drinkers looking for something different. The secret is the special ‘light-stable’ hops used in the brewing process, imparting a more rounded flavour and pale golden colour to the new brew. Combined with the crystal cold filtration, this results in an exceptionally refreshing, crisp and pure lager with a lower bitterness.  Housed in a beautiful colourless ‘flint’ bottle which shows off the clarity of Tiger Crystal, it is available for purchase from today in bars, clubs, coffeeshops, food courts, convenience stores, supermarkets, and everywhere else w
Read more

Online shopping Safety Tips for Buyer or Selling in any Platform

Image
  Below is the list of Scammers Contact List : +6011-61973753 (Act As Buyer) +6017-9523418   (Act As Buyer) +6011‑33373184 (Act As Buyer) +6016-5300792   (Act As Buyer) +6011-14106557 (Act As Buyer) +6011-23700139 (Act As Buyer) +6011-28383917 (Act As Buyer) +6011-64426480 (Act As Buyer) +6011-25854016 (Act As Buyer) +6014-7206481   (Act As Buyer) +6011-70297408 (Act As Buyer) +6011-62075185 (Act As Buyer) +6013-2060018   (Act As J&T Collection Centre) +6011-3865484   (Act As J&T Collection Centre)  +6012-2772446   (Act As Courier Service)  +6017-4151111   (Act As Pesuruhan Jaya Government Portal) +6017-2584714   (Act As LHDN) +6017-7069131   (Act As LHDN) +6013-2276303   (Act As LHDN) +6011-28487739 (Act As Shopee mall Agent) +6011‑28630673 (Act As Buyer on Online Platform) Name : GOH CHIN LEONG Phone : +60 11-1165 6086 Bank Detail : Hong LEONG bank (18100111815) FB :  https://www.facebook.com/lennard87shimono IG :  https://www.instagram.com/lennard_87/ FB :  https://www.faceb
Read more

Alam Flora & Dhes Cyber Eco Hunt 2019 | Malaysia

Image
Let's Treat Earth better with Alam Flora and DHES, You have to commit yourself to participating in this healthy event and Recently I participating Cyber Eco Hunt 2019. The purpose of the Event is not only to win prizes but also to provide knowledge on how the environmental manage to process implemented and respond to the Let's Treat Earth better Campaign. This is not the first year such a program has been held. Before this it was only with bloggers that involved but This time the entries are open to bloggers, influencers and even KOL to spread it out loud from 29 of us. The vision and mission of Cyber Eco Hunt 2019 is to raise awareness of the importance of protecting the environment. As a blogger, I feel very fortunate to have this opportunity by joining a program with full of  information. Many new things I learned during the program, especially on how to manage waste more efficiently and wisely so that the environment is well maintained. Flag Off by YBhg. Dato’ Haji
Read more

The New Bee In Town, Publika

Image
Tucked away in its cosy corner in Publika, The Bee is re-inventing itself to bring brand new and unique experiences to the social scene. Having been a flagship venue for local, regional and international music acts, The Bee now boasts an even bigger floor space of 850 pax, international level sound systems paired with an adaptable megadeck stage, a new cutting-edge design and an all-round venue to ensure more music lovers get their fix of their favourite tunes. Previously dubbed as the place for indie music, the new Bee is expanding its music -verse to include an even wider range of genres. From pop to techno to punk rock, The Bee is set to be the best music institution in Kuala Lumpur. Not stopping at just the music, the bar has also taken on a life of its own. So, what constitutes a great bar? While some places emphasise on aesthetics, elegance and themes, the bar at The Bee is focusing on providing punters with a kick-ass drinks menu. On top of their range of alcohol infu
Read more