Feeling The Twist at the Tiger Soju Flavoured Lager Launch Party

Consumers experienced the lively world of the new Tiger Soju Flavoured Lager by immersing themselves in playful adventure all while expressing themselves in bold and playful ways.

KUALA LUMPUR, 10th May 2024 – At the launch party of Tiger Soju Flavoured Lager - packed with a slew of curated immersive experiences and live performances by local and international acts alike – 4,500 fans got to feel, see and taste the twist. Playful adventure awaited them as they stepped into the world of Tiger’s newly launched innovation in the Malaysian market.

As doors opened to fans, they were in for an evening of exploration and refreshment from experiences and engagements with a twist, to flavour experimentation. The journey began at a tunnel with inviting neon lighting leading consumers into the immersive world of Tiger Soju Flavoured Lager. While sampling the latest product in the flavour, Gutsy Grape, attendees were able to get into the spirit of playful adventure.

@eddyrush Time to TWIST UP THE FUN! I had an epic night at the #FeelTheTwist Launch Party. 📍Venue: Tropicana Gardens Mall Convention Centre 📍Feel the Twist Launch Party: 10th May 2024 | 7pm onwards Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape. #FeelTheTwist #TigerBeerMY #UncageYourTiger #EnjoyResponsibly ♬ original sound - Eddy Rush
Fans not only got to be the part but look the part with the ‘Twist Makeover’ where they got a complimentary makeover in experimental styles and colours with makeup and even accessories to really feel the twist. Besides sampling the newly launched product, at the Tiger Soju Flavoured Lager Bar, attendees were able to taste exclusive Tiger Soju Flavoured Lager cocktails, mixed with omija berry and ginger flower, all while enjoying exclusive Asian snacks from the MiX.Store booth.
In line with the brand’s aim of turning everyday moments into lively ones, fans were able to enjoy a series of live DJ sets by Queen T, Julian and Sherry Alyssa, to hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, but that’s not all. South Korean rapper, Loco, widely loved for his sincere lyrics and melodic flow by both domestic and international fans, headlined the launch party, performing his top hits for local fans.
“With the launch of a product that is bold and lively, we want consumers to be part of the fun by providing them with a space to explore and experiment. It was exciting to see the way people expressed themselves playfully – we hope our fans continue to celebrate their everyday occasions in fun ways with the Tiger brand, and always with a twist,” said Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad. 
Tiger Soju Flavoured Lager is now available in Gutsy Grape across Peninsular Malaysia in bottles and cans at all major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including Drinkies. For more information on Tiger Soju Flavoured Lager, visit https://tigersoju.tigerbeer.com, as well as the brand’s social media pages at https://www.facebook.com/TigerBeerMY and https://www.instagram.com/tigerbeermy/. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.

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