Hennessy Concludes "Renewal Of Hope" CNY Campaign With RM38,888 Giveaway
Moët Hennessy Diageo (MHD) Malaysia today celebrated the culmination of Hennessy’s Renewal of Hope campaign in conjunction with the brand’s Chinese New Year celebrations. Taking place at Plaza Arkadia in Desa Parkcity, the campaign finale was auspiciously held on Chap Goh Mei, the 15th day of the Lunar New Year, typically associated with the end of the festive celebrations. The campaign finale saw the world’s best-selling cognac brand giving out kam, or mandarin oranges to members of the public, each for a donation of RM1, with which they could make a “wish” across any of eight categories – health, wealth, relationships, career, self, business, home and travel – in hopes that they would be granted. As the festivities drew to a close, Hennessy rewarded eight lucky participants with a prize from each category. The prizes included a Eu Yan Sang voucher (health), jewellery / a voucher from Poh Kong jewelers (wealth), a dining voucher (relationships), admission into a career-building