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Showing posts from December, 2024

Together We Roar: Honouring Connections with Fellow Tigers

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KUALA LUMPUR, 16th December 2024 – This Chinese New Year, Tiger Beer invites consumers to connect and celebrate with their tribe, inspiring everyone to embrace their inner courage to reach their full potential. With its 2025 campaign, ‘Together We Roar’, Tiger is dedicated to uplifting the spirit of community by bringing consumers closer to those who have supported them throughout their journey. The campaign features energising on-ground activations, promotions, and exclusive collaborations. Tiger’s mission this year is to remind everyone to cherish the bonds that have fuelled their progress. By celebrating those who have stood by them – their crew, their pack, their day ones – Tiger encourages consumers to share this festive period with those who inspire and uplift.  Celebrate Your Fellow Tigers at ‘Tiger Town’ From 9th to 12th January 2025, ‘Tiger Town’ will come to life at Piazza, Pavilion Bukit Jalil - a vibrant space where bonds and success roar the loudest. In collaboration w...

First-Time Local Sellers and Brands Achieve a 30X Sales Uplift during Shopee's 12.12 Birthday Sale

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KUALA LUMPUR, 16 December 2024 - Local sellers and brands shone brightly during Shopee Malaysia’s 12.12 Birthday Sale, with first-time participants achieving an extraordinary 30X sales uplift compared to an average day. This remarkable growth reflects their dedication to meeting customers' needs, as they leveraged Shopee’s full suite of features—including Shopee Live, Shopee Affiliate, vouchers, and more— to enhance engagement and connect with buyers nationwide. Malaysians' favourite local brands, such as Dr. Cardin, ELGINI MALAYSIA, Indah Pesona Concept Store, Panda Eyes Official Store, and Popi Official Store, generated some of the highest orders from their livestream sessions. Shopee Affiliates  further bolstered visibility for sellers, driving 1 in 4 orders for local businesses, including allblue5367, HYGR, and Panna Lab. They also posted over 1 million Shopee Videos, significantly boosting visibility for local sellers. Malaysians enjoyed substantial savings during the camp...

Heineken® Brings Real Connections Back to the Festive Season

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KUALA LUMPUR, 28th November 2024 – As the festive season draws near, Heineken® encourages everyone to step away from screens and embrace authentic moments. With the message Celebrations Are Best When Your Phones Take a Rest, Heineken® is inviting people to put their phones down and fully connect with friends and loved ones. Earlier this year, Heineken® launched a global campaign centered around the Boring Phone. This campaign champions the central idea of “disconnecting to reconnect,” and highlights the joy of real-life connections over digital interactions – keeping it “boring” online to focus on meaningful moments with friends, places, and experiences offline. Kicking off the festive season on 18th November, Heineken® Malaysia brings this message to life with its “Celebrate Boring” campaign, which unfolds through a series of engaging global brand films, followed by digital activations and on-the-ground experiences designed to inspire Malaysians to swap screen time for face-to-face co...