Eddy Rush Fatboys Studios & Co.

Like many other countries in South-East Asia, eating is a national pastime here in Malaysia. Most people are ignorant or apathetic about the nutritional value of the food they are consuming daily. The mission of the YJM-Quaker Smart Heart Challenge campaign is to educate and motivate fellow Malaysians to develop healthy eating habits and lead an active lifestyle towards reducing the risk of heart disease. Cholesterol is a fatty substance your liver makes. It’s also found in certain foods. Your body needs some cholesterol to function properly. But having too much of the bad type of cholesterol — high LDL cholesterol — puts you at risk for having a heart attack or stroke. Cholesterol in your bloodstream can build up in blood vessel walls, causing blockages that can lead to: reduced blood flow to the heart and increased risk for heart attacks decreased blood flow to the brain and increased risk for stroke.
Fast foods, processed foods, all laden with extra salt and sugar, are delivered r…

Moët Hennessy Diageo (MHD) Malaysia today celebrated the culmination of Hennessy’s Renewal of Hope campaign in conjunction with the brand’s Chinese New Year celebrations. Taking place at Plaza Arkadia in Desa Parkcity, the campaign finale was auspiciously held on Chap Goh Mei, the 15th day of the Lunar New Year, typically associated with the end of the festive celebrations.

The campaign finale saw the world’s best-selling cognac brand giving out kam, or mandarin oranges to members of the public, each for a donation of RM1, with which they could make a “wish” across any of eight categories – health, wealth, relationships, career, self, business, home and travel – in hopes that they would be granted.
As the festivities drew to a close, Hennessy rewarded eight lucky participants with a prize from each category. The prizes included a Eu Yan Sang voucher (health), jewellery / a voucher from Poh Kong jewelers (wealth), a dining voucher (relationships), admission into a career-building semi…

Nestlé Malaysia’s biggest contest offers over RM4 million cash prizes to Nestlé Shoppers in #NestleGajiSeumurHidup contest
Nestlé Malaysia today launched its biggest nationwide contest to-date, giving Malaysians the opportunity to fulfil their dreams and earn a “salary for life” through the Peraduan Nestlé Gaji Seumur Hidup (Nestlé ‘Salary for Life’ contest) – just by purchasing RM15 worth of Nestlé products in a single receipt.
The Peraduan Nestlé Gaji Seumur Hidup offers two lucky Grand Prize winners the chance to win a ‘Salary for Life’ of RM3,000 every month, and 10 Consolation Prize winners the chance to take home a ‘Salary for a Year’ of RM3,000 every month. There will also be cash prizes of RM500 given out to 50 winners every week throughout the contest’s 11-week duration. This brings the total cash prizes for Peraduan Nestlé Gaji Seumur Hidup to over RM4 million, and benefitting over 560 Malaysians. Nestlé’s ‘Salary for Life’ contest will take place from February 14 to April 3…

In conjunction with the upcoming Chinese New Year festivities, Moët Hennessy Diageo (MHD) Malaysia today launched its promotional campaign for Hennessy. As part of its celebrations, the world’s best-selling Cognac brand will usher in the year of the rat - which also marks the dawn of a new 12-year-cycle in the Chinese zodiac calendar – with a campaign aptly themed “Renewal of Hope”.

In a move truly befitting its theme of “Renewal of Hope”, the campaign saw the collaboration between Hennessy and renowned Chinese artist, Zhang Huan, to honour the beauty of nature’s perpetual cycles of renewal through distinctive artwork portraying the brand’s eaux-de-vie as a metaphor for the New Year.
As part of the campaign’s launch and to add to its festive celebrations, Hennessy also collaborated with renowned Malaysian landscape designer Lim In Chong, popularly known as Inch, to create the “Garden of Hope”. The tree installation, specially designed and built by Inch for Hennessy, is a realisation …

A&W Malaysia, which boasts the distinction of being the first fast food outlet in Malaysia, recently entered into a development agreement with A Great American Brand International (AGABI) to expand its footprint in Malaysia by increasing the number of locations nationwide to 124 within the next five years.
Eyeing greater expansion nationwide, A&W Malaysia has allocated RM22 million as capital expenditure to strengthen the brand and its operations in the country. The agreement calls for 20 new outlets in 2020 and a total of 124 outlets by 2024.

Signatories to the agreement were George Ang, Chief Executive Officer of A&W Malaysia and Martin Lim, Managing Director of A Great American Brand International.
The event was witnessed by Mr. Dean Thompson, Deputy Chief of Mission, Embassy of the United States of America as well as Kevin Bazner, Global Chief Executive Officer of A&W Restaurants, Inc.

Speaking at the event, Kevin Bazner commended A&W Malaysia for the company’…

Realme Malaysia today launched its True Wireless Smart Assistant realme Buds Air together with a new addition to the realme 5 Series family, the realme 5i. These products are testimonial for the brand to continue leap forward in being the tech lifestyle brand that delivers leap forward performance products which enhances the life of Malaysian youths.
“We have had an amazing year and Malaysians can be sure that realme continues to bring more leap forward products while staying true to our mission and vision. Today, we will be kicking off the year with another key milestone as we are going truly wireless with realme Buds Air. We are also bringing another addition to our 5 Series family with our Quad Camera Battery Hero realme 5i. Here at realme Malaysia, we are thrilled for our journey in 2020 as we are bringing fans another step closer to both technology and lifestyle,” said Tiffany Teh, Brand Manager of realme Malaysia.

Realme Buds Air - True Wireless Smart Assistant 
This time around…