HEINEKEN Malaysia’s Drinkies Toasts to Double Victory at the Asian Experience Awards 2024
PETALING JAYA, 15 October 2024 – Drinkies, the innovative Direct-to-Consumer (D2C) platform by Heineken Malaysia Berhad (HEINEKEN Malaysia), has triumphed at the prestigious Asian Experience Awards 2024 in Singapore, a platform that recognises the ingenious initiatives of creative companies in delivering meaningful experiences to their stakeholders, clinching not one, but two major victories. The awards include the Malaysia Product Experience of the Year and Malaysia Service Experience of the Year in the e-commerce category. To commemorate this achievement, consumers can enjoy 10% off Drinkies Draught Beer Packages when signing up with Drinkies, valid until 30th October 2024. Launched in 2018, Drinkies is one of the pioneering platforms offering an innovative 'online bar' concept, providing consumers with a convenient way to order their favourite alcoholic beverages. Malaysia Product Experience of the Year - E-Commerce Bringing the Bar Home: The Draught Beer Party Package: Th