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HENNESSY Kicks Off CNY Celebrations With “RENEWAL OF HOPE”

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In conjunction with the upcoming Chinese New Year festivities, Moët Hennessy Diageo (MHD) Malaysia today launched its promotional campaign for Hennessy. As part of its celebrations, the world’s best-selling Cognac brand will usher in the year of the rat - which also marks the dawn of a new 12-year-cycle in the Chinese zodiac calendar – with a campaign aptly themed “Renewal of Hope”.

In a move truly befitting its theme of “Renewal of Hope”, the campaign saw the collaboration between Hennessy and renowned Chinese artist, Zhang Huan, to honour the beauty of nature’s perpetual cycles of renewal through distinctive artwork portraying the brand’s eaux-de-vie as a metaphor for the New Year.
As part of the campaign’s launch and to add to its festive celebrations, Hennessy also collaborated with renowned Malaysian landscape designer Lim In Chong, popularly known as Inch, to create the “Garden of Hope”. The tree installation, specially designed and built by Inch for Hennessy, is a realisation …
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A&W Allocates RM22 Million Capex For Expansion

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A&W Malaysia, which boasts the distinction of being the first fast food outlet in Malaysia, recently entered into a development agreement with A Great American Brand International (AGABI) to expand its footprint in Malaysia by increasing the number of locations nationwide to 124 within the next five years.
Eyeing greater expansion nationwide, A&W Malaysia has allocated RM22 million as capital expenditure to strengthen the brand and its operations in the country. The agreement calls for 20 new outlets in 2020 and a total of 124 outlets by 2024.

Signatories to the agreement were George Ang, Chief Executive Officer of A&W Malaysia and Martin Lim, Managing Director of A Great American Brand International.
The event was witnessed by Mr. Dean Thompson, Deputy Chief of Mission, Embassy of the United States of America as well as Kevin Bazner, Global Chief Executive Officer of A&W Restaurants, Inc.

Speaking at the event, Kevin Bazner commended A&W Malaysia for the company’…
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Realme Buds Air And Realme 5i Create An Aesthetic Experience for Music Lover

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Realme Malaysia today launched its True Wireless Smart Assistant realme Buds Air together with a new addition to the realme 5 Series family, the realme 5i. These products are testimonial for the brand to continue leap forward in being the tech lifestyle brand that delivers leap forward performance products which enhances the life of Malaysian youths.
“We have had an amazing year and Malaysians can be sure that realme continues to bring more leap forward products while staying true to our mission and vision. Today, we will be kicking off the year with another key milestone as we are going truly wireless with realme Buds Air. We are also bringing another addition to our 5 Series family with our Quad Camera Battery Hero realme 5i. Here at realme Malaysia, we are thrilled for our journey in 2020 as we are bringing fans another step closer to both technology and lifestyle,” said Tiffany Teh, Brand Manager of realme Malaysia.

Realme Buds Air - True Wireless Smart Assistant 
This time around…
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Tesco to ‘take over’ Shopee for Super Brand Day

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Tesco Stores (Malaysia) Sdn Bhd is set to ‘take over’ e-commerce platform, Shopee this Chinese New Year (CNY) through its first-ever Super Brand Day (SBD) event. The three-day campaign from 13 to 15 January, with the Super Brand Day on 15 January will see the retailer discounting its items to as low as 50 per cent as well as the issuance of 2,000 worth of vouchers for customers.
“We know that festive celebrations can be taxing on the wallet, and as Malaysia’s leading retailer, our biggest focus in this new year is to help our customers manage their everyday cost-of-living. We have since 2016 invested our efforts into launching a long-term price strategy, keeping our prices affordable without compromising on quality as to help to stretch their ringgit further,” said Tesco Chief Executive Officer, Paul Ritchie.

“We now would like to extend this approach to our customers who shop with us on Shopee. In conjunction with our SBD debut, we are offering as many as 2,000 vouchers for our cust…
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Embrace A Go Gold Auspicious Year At Sungei Wang

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Inspired by the early spring of countryside village in China, Sungei Wang welcomes shoppers to a ‘Go Gold Auspicious Year’ from now until February 9. Adding to the festive excitement, the mall is giving away RM1,288 cash prize daily in the highly anticipated ‘Gold Rush Challenge’ contest!

After the rejuvenation of the new annexe block, JUMPA @ Sungei Wang, Sungei Wang continues its effort to enrich shopping experience to all shoppers with a Lunar New Year celebration like no others. The mall is transformed into an insta-worthy countryside village with melting snow and plum blossoms bringing early scent of spring, symbolising a new hope for a new year after a long winter. All decked out in gold ingots and sky-filled red lanterns, as well as a water mill on water that promise good luck and great fortune to the shoppers. Strolling across the bridge, shoppers will find the specially curated Auspicious Market Hall with an array of festive delights and merchandises.
 “In our pursuit of enh…
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Double Cheers Double Winnings This CNY For 600 Winners Of 3 Litre Carlsberg Bottle

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Carlsberg rewards beer lovers double prosperity with chances to take home limited-edition gigantic Carlsberg bottle, and other exciting prizes!
Ushering the year 2020 with double prosperity, Carlsberg unveiled its Chinese New Year (CNY) campaign ‘Double Cheers. Double Winnings.’ offering consumers chances to double-up their rewards to win a limited-edition gigantic 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and many other interesting prizes this festivity!

Inspired by the Chinese saying that good things come in pairs and following the unique occurrence of the year 2020, Carlsberg craftily illustrates the art of red paper cutting featuring ‘fish’ to symbolise abundance and ‘lion dance’ for prosperity on all Carlsberg and Carlsberg Smooth Draught CNY festive cans and bottles.
Held at Plaza Arkadia, Desa Park City, Carlsberg brought to life ‘Double Cheers. Double Winnings.’ in true festive spirit to more than 350 media and trade partners by a lively acrobatic lion dance performan…
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Tiger Beer launches its 2020 Chinese New Year campaign - ‘Double The Huat’

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The auspicious double celebration of Tiger Beer’s 88th anniversary and the Year of the Rat marks a new beginning filled with abundant giveaways and promotions. 
Tiger Beer, Malaysia’s No. 1 beer, welcomed the Year of the Rat with a grand launch event held at Pavilion Kuala Lumpur followed by a delectable dinner at the Grand Imperial Restaurant. Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances.
Guests mingled at the Tiger HUAT HUAT Bazaar before the event kicked off with a mesmerizing lion dance performance that ignited auspiciousness – the lions of different colours represented the brands in the HEINEKEN Malaysia portfolio.  With festive spirits at an all-time high, Roland Bala, Managing Director of HEINEKEN Malaysia, …
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