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Heineken® Redefines Music Discovery With The "Refresh Your Music, Refresh Your Nights" Platform

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Music sounds better when shared! Heineken® is excited to announce the return of its global music platform, “Refresh Your Music, Refresh Your Nights”. The cross-genre, cross-culture music platform invites fans to break out of their music bubbles and explore new sounds and expand their music tastes. Back with an exciting twist, the highlight of this platform is the all-new Heineken® Fresh List - an exhilarating digital experience fostering new music discovery and connections. The Fresh List truly embeds the spirit of music exploration, leading music lovers to discover refreshing music experiences. What's captivating about the Heineken® Fresh List is its ability for music lovers to create refreshing blended playlists on Spotify with their friends and favourite artists. Unlike typical algorithms, this innovative curation process, powered by the Heineken® Refreshing Algorithm, breaks the mould by intentionally introducing tracks outside common preferences, offering refreshing new music

Guinness St. Patrick’s 2024 Celebration Continues All Month Long!

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Calling all Guinness lovers! The Guinness St. Patrick’s celebration will continue at participating pubs and bars near you for the next three weeks! Make sure to get together with your family and friends to commemorate magical moments and “Make it Our Day to Remember” over your favourite stout. This year, the brand is giving fans the power to turn every pint into a unique representation of themselves via AR. All Guinness lovers have to do is scan the Guinness logo on their pint that will launch a filter of charms using this link, but that’s not all. When purchasing two sets of Guinness at participating outlets, consumers will receive a free glass, and they will get to bring these unique charms to life. What are you waiting for? Let’s “Make it Our Day to Remember” with the brand. There will be pint customisation, the iconic St. Patrick’s Day parade, live music, and exclusive Guinness prizes up for grabs. Check out https://guinnessstpatricks.com/events/ for more information.

Make it “Our Day to Remember” with Guinness this St. Patrick’s Day

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Guinness is making this St. Patrick’s memorable by giving fans the power to turn every pint into a unique representation of themselves. KUALA LUMPUR, 5th March 2024 – Guinness Malaysia is back with its fan-favourite, month-long St. Patrick’s celebration for Guinness lovers to share the joy as they celebrate its iconicity and Irish heritage. The brand’s 2024 St. Patrick’s campaign is all about making it “Our Day to Remember” as Malaysians get together to commemorate the good times with their friends over their favourite stout. With a series of activations happening at participating outlets and bars from now until the end of March, the brand has lined up an array of exciting activities, games, and giveaways, especially for Guinness lovers to celebrate together. St. Patrick’s Day is often celebrated over a pint of Guinness with loved ones. To make this year extra memorable for fans, the brand is giving people the power to add their personal touch to the celebration. For the first time eve

Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’, Celebrates Malaysia’s Golden Age of Culture

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KUALA LUMPUR, 8 March 2024 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist. “This fashion show is a love letter to the golden days of P. Ramlee and Saloma,” said Shopee Head of Marketing, Kenneth Soh. “By design, fashion and beauty on Shopee are deliberately wholesome and inclusive for all Malaysians who need to balik kampung, pay respects to their elders, and attend Raya celebrations all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style and support their local sellers.” A departure from run-of-the-mill fashion shows, Shopee’s runway slowed down the models’ catwalks to te

Shopee Unveils 2024 Raya Fashion Trends Online

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KUALA LUMPUR, 4 MARCH 2024 - Today, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, unveiled Raya Stail Kita study of Malaysian shopping preferences online this Ramadan and Raya season. The survey of over 1,000 online shoppers conducted last month reveals a rich tapestry of influences, from modest wear to nostalgic traditions, guiding Malaysians’ personal fashion styles and beauty trends. Every year, the platform observes its peak e-commerce shopping and delivery periods for 52 days over Ramadan and Raya as Malaysians actively seek clothes and accessories to prepare for balik kampung.Th e overwhelming majority of Malaysians, over 9 in 10 surveyed, are driven to shop foremost by coordinating looks with their whole family this Raya. Within this group, 50% want colour-coordinated outfits, 16% match in comfort and practicality for specific functions, 14% pick one fabric, brand, or theme to wear, and 12% pick a 2024 trend to follow. Only a minority, 8%, of shoppers do

MGTC & Shopee’s "Jom Beli Produk Hijau" Campaign Sees Malaysians Embrace Sustainable Shopping

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KUALA LUMPUR, 26 February 2024 - The "Jom Beli Produk Hijau" campaign, a collaboration between the Malaysian Green Technology and Climate Change Corporation (MGTC) and Shopee, successfully promoted sustainable shopping habits among Malaysians. Running for four months from September to December 2023, the campaign aimed to encourage eco-conscious consumption and promote sustainability in Malaysia's marketplace. The campaign achieved 100% voucher utilisation of RM60,000 on MyHIJAU-tagged products, a green product recognition scheme endorsed by the government. This accomplishment demonstrates a strong commitment from Malaysian consumers to support local sustainable products and indicates a significant shift towards environmentally friendly purchasing habits.    A total of 1,195 local sellers participated, listing over 3,600 green products. Paper products emerged as the top-performing category, accounting for 73% of total sales. Paint closely followed, representing 17% of tota

Bella Hazaha Makes Pyjama Fashion Go Viral on Shopee Live

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KUALA LUMPUR, 26 February 2024 - One homegrown Shopee Live entrepreneur has disrupted the Malaysian sleepwear market by targeting customers searching for trendy, modest, and affordable pyjamas that can be worn publicly. Bella Hazaha Pyjamas, launched in September 2023, has carved out a unique space in ready-to-wear pyjama fashion, by selling over 500 pyjamas daily[ Bella Hazaha Pyjamas sold over 93,000 pyjamas since its inception in September 2023.] and becoming a top seller on Shopee Live. "Shopee Live has been a game-changer," says founder Bella. "Gone are the days of niche social media advertising. Now, I connect directly with customers, showcasing products in real time. It's like having a personal shopping assistant – the platform tracks orders while the host explains each pyjama's details. This has streamlined operations and boosted my business significantly. I even opened a physical office and warehouse to meet demand!" Redefining Sleepwear Beyond the