Shop for a Cause, Shop for H.O.P.E.

The Covid-19 outbreak has affected everyone, including animals, to varying degrees. According to non-profit organisation Homeless & Orphan Pets Exist (H.O.P.E), there has been a 30% increase in animal abandonment at the animal shelter during the Movement Control Order. This is possibly due to the growing financial burden that pet owners are facing. Understandably, with the current economic climate, donations to the H.O.P.E animal shelter located in Pekan Nenas, Johor have reduced greatly. Daily, H.O.P.E feeds an average of 1.2 tonnes (1,200 kg) of pet food to over 3,000 dogs and 200 cats that it is currently sheltering. This works out to more than RM140,000 needed to ensure these furry friends are fed on a monthly basis; and this is on top of the RM20,000 incurred for medical expenses and miscellaneous. With the goal of improving the lives of pets through nutrition, shelter and education, pet care product brands WHISKAS® and PEDIGREE® are collaborating with H.O.P.E.