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FAMA AND SHOPEE TO INCREASE PARTICIPATION OF LOCAL FARMERS ANDENTREPRENEURS AFTER ENCOURAGING E-FAMAPLACE PERFORMANCE

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  From left: Datin Rita Sosilawati, Erma Fatima (Mak Cun), and Senior Director of FAMA’s Market Promotion Division, Pn. Rosilawati Abu Hassan prepares local delicacies using the freshest ingredients from eFAMAPLACE on the 3.3 Mak Cun Supermarket Show on 1 March. Stay tuned on 3 March at 5PM for another FAMA edition on more mouth-watering recipes. KUALA LUMPUR, 2 March 2021  - The Federal Agriculture Marketing Authority (FAMA) and Shopee are looking to invite more local farmers and entrepreneurs into their eFAMAPLACE campaign after recording nine times return on investment (ROI) in just two months since the campaign began on 17 December 2020. To digitalise marketing for Malaysia agrofood products, FAMA has established strategic collaboration with e-commerce operators including Shopee. eFAMAPLACE on Shopee is part of FAMA’s continuous efforts to help farmers  and entrepreneurs open online stores and equip them with digital marketing knowledge. The aim is to prepare them for more challeng

Re-Energizing Your Finances By Begining Of The Year Of 2021

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  Hong Leong Bank CNY’s promotions aimed at helping Malaysians renew and refreshfor an Ox-picious year with attractive interest rates, cashback and savings With 2021 slated to be a year where Malaysians continue to embrace new realities and a new way of life following digital shifts and transformations experienced last year, Hong Leong Bank Berhad (“HLB” or the “Bank”)has launched its Chinese New Year (“CNY”) campaign ‘Renew Together, Prosper Together’, which aims to continue supporting Malaysians renew, refresh and rebuild stronger in 2021 and beyond. The CNY campaign features attractive interest rates and new savings opportunities as well as lucrative cashback for e-Ang Pows via DuitNow. Speaking at the virtual launch of the campaign, Domenic Fuda, Group Managing Directorand Chief Executive Officer of HLB shared that the spirit of reunion and coming togetherto overcome challenges is even more profound this Lunar New Year.  CNY, also known as‘Guo Nian’ in Chinese, literally means over

A Niu Year with SHOPEE 2.2 CNY SALE

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  This Chinese New Year festivity may be a tad different, but Shopee and its Brand Ambassador ANIU welcome you to celebrate “A Niu Year” with them at the 2.2 CNY Sale that is taking place till 13 February. This year’s sale is as juicy as orange gets with bargains priced at a mere 8 sen, daily 88% Coins cashback vouchers, free shipping with a minimum spend of RM10 and a whole lot of entertainment that will bring cheer while you shop safely from home. Here’s what you need to know about the Shopee 2.2 CNY Sale: Group Buy: This is where “teamwork makes the dream work” because you need to be in a group to enjoy the deal of a selected item instead of paying for the original price. Happening daily, Group Buy allows you to start your own group with friends and aunties or join an existing one to grab items at slashed prices. On 2 February, look out for Royal Bird's Nest, Sky King Scallop in Abalone Sauce, CNY 100 Plus, Marigold Chrysanthemum Tea, Lotte Korea Luncheon Meat and many more. Ral

Ong Sana Ong Sini this CNY with the Tesco Super Brand Day on Shopee

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  Tesco Stores (Malaysia) Sdn Bhd returns with even more irresistible deals this Chinese New Year (CNY) for its Super Brand Day (SBD) on e-commerce platform Shopee. From 27 till 29 January, the hypermarket will bring eye-catching promos to Malaysians on an assortment of products from Home and Living to Health and Beauty, on top of an exciting Spend & Win contest for a wallet-friendly yet memorable festive season. “At Tesco, we believe that Every Little Help Makes A Big Difference, especially so during challenging times such as this. At Tesco, we are continuously striving to bring greater value to our customers’ needs in the best way possible. Through this SBD collaboration with Shopee, customers can now shop for their daily as well as festivities needs through our extensive range of products on the Shopee platform,” said Non-Food and Multichannel Director, Janice Chan.  “If there is one particular aspect about this SBD that we are most excited about, it would be the Limited Time De

Tiger launches its 2021 Chinese New Year campaign - Bring on the ‘ONG’

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  Members of the media, management team of Heineken Malaysia Berhad and its trade partners were presented with a full-fledged media launch in a box to welcome the ‘ONGsome’ Year of the Ox. Tiger Beer, Malaysia’s No. 1 beer1, is known for organising grand launch events to auspiciously kick-start the Chinese New Year (CNY) period. Determined not to break the tradition this year, Tiger brought an ‘ONGsome’ launch to media and trade partners in the comfort of their own homes and offices – with an innovative Augmented Reality (AR) twist. Next came the key feature of Tiger’s CNY campaign, “Bring on the ONG” – limited edition Tiger Beer and Tiger Crystal festive cans. For the very first time, Tiger has introduced limited edition festive can designs in Malaysia, with a meaningful message to make the CNY celebration merrier. The collectible cans in auspicious colours of red and gold are available in two sets of Tiger Beer and Tiger Crystal packaging. When combined, the characters on the cans wi

Celebrate Chinese New Year 2021 with Carlsberg Malaysia

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  Wishing beer lovers a prosperous and better times ahead, Carlsberg Malaysia launched its Chinese New Year campaign themed ‘Celebrate Prosperity, Cheers Together’ in celebration of Year of the Golden Ox. Carlsberg is upping the festivities with auspicious hues of flaming red and fiery gold, stemming from Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans, which features the Golden Ox to symbolise resilience and persistence as we welcome a better year ahead. From 28 December 2020 till 14 February 2021, consumers can win exclusive merchandise such as the Carlsberg Poker Set, Carlsberg-branded 20” luggage bag, limited-edition Carlsberg board game, RM100 cash ang pau, Touch ‘n Go eWallet credits, premium WMF cutlery set, and more! Elevating the festive spirit with greater innovation, Carlsberg brings back the well-acclaimed 3-litre Carlsberg bottles in elegant red and gold at a grandeur 48cm height to be won across all participating outlets nationwide for their beer pu