HENNESSY Kicks Off CNY Celebrations With “RENEWAL OF HOPE”
In conjunction with the upcoming Chinese New Year festivities, Moët Hennessy Diageo (MHD) Malaysia today launched its promotional campaign for Hennessy. As part of its celebrations, the world’s best-selling Cognac brand will usher in the year of the rat - which also marks the dawn of a new 12-year-cycle in the Chinese zodiac calendar – with a campaign aptly themed “Renewal of Hope”. In a move truly befitting its theme of “Renewal of Hope”, the campaign saw the collaboration between Hennessy and renowned Chinese artist, Zhang Huan, to honour the beauty of nature’s perpetual cycles of renewal through distinctive artwork portraying the brand’s eaux-de-vie as a metaphor for the New Year. As part of the campaign’s launch and to add to its festive celebrations, Hennessy also collaborated with renowned Malaysian landscape designer Lim In Chong, popularly known as Inch, to create the “Garden of Hope”. The tree installation, specially designed and built by Inch for Hennessy, is a realisa