Eddy Rush Fatboys Studios & Co.

Kuala Lumpur, 24th April 2024 – Heineken® Refresh is back to captivate fans with an exhilarating fresh experience that promises to leave audiences in awe! Prepare to immerse yourself in a star-studded lineup featuring global EDM icon Alok from Brazil, making his debut performance in Malaysia alongside sensational cross-genre acts, all accompanied by a 360° audio-visual journey. Heineken® Refresh, happening on June 15th at Sunway Lagoon Surf Beach, is part of Heineken®’s dynamic global music platform, “Refresh Your Music, Refresh Your Nights”, and promises fans a truly unforgettable experience. But that’s not all; Heineken® is once again delivering on its promise of fresh experiences, this time offering fans an innovative way to interact with their favourite artists during their performances. Through Heineken®'s unique interactive live voting element, fans can now choose the music genre they want to hear in real-time. Leading the charge is Alok, who is known for his chart-topping tr

Kerepek Azaharfood Demonstrates the Power of Real-Time Engagement and Community Building  KUALA LUMPUR, 19 April 2024 – Recognising the growing potential of live streaming, Kerepek Azharfood, a traditional kerepek seller, embraced Shopee Live in October 2023 and has since established a strong presence. Their innovative use of Shopee Live to connect with viewers and their dedication to using high-quality ingredients fueled their online success, resulting in a remarkable 80% increase in sales within 6 months. Today, Kerepek Azharfood thrives online, boasting a loyal following of more than 100,000 followers on Shopee, a testament to their successful digital adaptation. Kerepek Azharfood Redefined Engagement with Captivating Shopee Live Content Kerepek Azharfood saw the limitations of a brick-and-mortar store and actively turned to live streaming. This strategic shift allowed them to expand their reach and connect with a wider audience through engaging online experiences. Mohamad Syahme Bi

KUALA LUMPUR, 12 April 2024 - Shopee’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities, and helpful reviews followed closely by comprehensive product information and trustworthiness. This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations, and insightful user reviews to capture Gen Z's attention. Underscoring their research-heavy habits, 30% of Gen Z strategise their purchase, holding over 70% of items in their cart for more than a day to conduct in-depth research before committing to a purchase. This highlights the importance of building a research-friendly environment, which includes offering a rich variety of research products, incorporating professional recommendations, and fostering insightful user reviews. While research is paramount, a smooth checkout process is equally important. When a

KUALA LUMPUR, 3 April 2024 - Mikaseries, the brainchild of Shopee Celebrity Squad member Zoey Rahman, has thrived for six years on the Shopee platform, rooted in entrepreneurship, innovation, and inclusivity. Inspired by his experience as an artist observing the demand for long-lasting makeup solutions in the film industry, Zoey leveraged the dynamic capabilities of Shopee Live to transform the beauty and cosmetics shopping experience, dispelling misconceptions and championing diversity in the industry. Mikaseries debuted in 2018 alongside Zoey's induction into the Shopee Celebrity Squad. Despite the challenges inherent in entering a competitive market, Zoey received invaluable support from Shopee as he navigated his e-commerce journey. "Shopee Live has truly been transformative," Zoey reflected. "It's not just about showcasing products; it's about fostering meaningful dialogue and empowering consumers to make informed choices. Through interactive sessions, I

KUALA LUMPUR, 8 April 2024 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially unveils the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ study. The study discovered that 7 in 10 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms as the primary touchpoint in their shopping journey. This highlights a critical shift, with Gen Z actively utilising these platforms to gather information and conduct in-depth research before committing to a purchase. Findings revealed a continued preference for e-commerce platforms despite exploring alternative channels for product research and discovery. A significant 68% of Gen Z respondents demonstrate a higher purchase completion rate on e-commerce platforms. 18% of Gen Zs prefer to explore products on social commerce platforms, while the remaining 14% opted to finalise transactions through other channels. Enhancing Service Quality for Gen Zs Interestingly, when asked, “W