HEINEKEN® Brings More ‘HEI’ To Gong Hei Fatt Choy
Elevate Your Lunar New Year Celebrations This Year with Heineken®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones! KUALA LUMPUR, 8th January 2024 – As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon. Apart from being the three initial letters of Heineken®, the character “HEI” in the Cantonese greeting expresses jubilations of a joyful celebration. Now, amplify the joy by adding more HEI. The GONG HEI Instagram filter ingeniously transforms the "HEI" on your Heineken® can into vibrant Chinese New Year greetings! Whether you're sliding into your loved ones’ DMs or spreading HEI love in group chats, this filter ensures your celebrations are a