The Guinness Flavour By Fire Festival at Sentul Depot is the place to be this weekend!
GUINNESS FLAVOUR BY FIRE IGNITES UNFORGETTABLE FLAVOURS AND EXPERIENCES
Head Down to Sentul Depot For A Tantalising Culinary Experience Available Only This Weekend!
Kuala Lumpur, 18th August 2023 - The Guinness Flavour By Fire Festival at Sentul Depot is the place to be this weekend! As you step onto the festival grounds, your senses will be ignited with tantalising aromas, mouth-watering cuisine, and vibrant sights and sounds. This is far from your average festival – it’s a blazing revelry that combines the tantalising fusion of Guinness-infused flame-cooked creations, igniting unforgettable memories and sending your taste buds on a journey beyond the ordinary.
Welcoming thousands of excited fans and foodies alike, Guinness Flavour By Fire kicks off here this evening and runs till Sunday, 20 th August. With a line-up of 11 dynamic culinary partners, over 20 open-flame grills, and an impressive 27 taps flowing smooth and creamy Guinness Draught, prepare to be immersed in a culinary experience that will leave an indelible mark on your senses.
The air is thick with the smoky scent of fire-grilled sizzling meats and savoury spices, captivating your senses and will make taste buds dance with anticipation. So, gather your friends for an extraordinary journey through the magic of fire and Guinness rich, distinctive flavour, which itself is derived from fire-roasting its barleys at precisely 232 degrees Celsius. Authentically Guinness, the festival provides the perfect setting for cheerful camaraderie amid culinary temptations that promise an extraordinary taste experience.
We are delighted to receive an incredible response to our unique festival, which takes the taste experience beyond the ordinary. Guinness has a rich, distinctive flavour that is a favourite among chefs and drinkers alike, and when combined with the transformative power of fire, it creates a truly unforgettable culinary experience. Guinness is always looking for new and exciting ways to bring our brand values of power, goodness, and communion to life in an engaging and immersive way. Our festival is the perfect occasion for people to come together for an authentic Guinness experience and create unforgettable memories,” said Shaun Lim, Marketing Manager - Wheat Beer, Stout Diageo Brands at HEINEKEN Malaysia Berhad.
Food is prepared by renowned masters in the art of grill cooking namely, Chef Franky of Arthur Storehouse, rock & roll chefs Johnny and Sherson of Kitchen Mafia, culinary innovator Chef Navin Karu of Big Boyz Barbecue, foodie favourites like Yat Sing Smokehouse, KAO BBQ, and Tipsy Boar. Undisclosed Location, Shucked Oysters & Seafood Bar, TNR by Sean & Angie, Bacon It and Caketella will also feature their unique Guinness infusion offerings at the festival.
Come and discover a mouth-watering selection of flame-cooked, Guinness-infused dishes - from lamb ribs to grilled salmon, artisanal burgers, and irresistible Guinness-infused desserts, that will make your taste buds dance with delight. Also impressive is the range of vegetarian and dessert options to bring a complete offering to the festival with something extraordinary for everyone.
Adding to the excitement, festivalgoers will be entertained by a line-up of favourite local artists, each day featuring five live acts. On the festival opening day today, the crowd is entertained by a$ix, Lost Spaces, Resort, Talitha, and Darren Ashley, all delivering nothing short of perfection on stage. The weekend line-up includes Samantha Diana, Masia One, K-town Clan featuring Jerryca Misty DJ Yauzzy, Saint Kylo, STREETCODE, Skies Are Red, Billie Blue, The Nowhere Men, Blister and 9 Lives Band featuring Joy Victor & Muzza!
The famous Guinness STOUTie machine is another hot attraction. Left and right, people line up to get their selfies printed onto the creamy head of their Guinness – a cool way to capture happy moments.
And not to forget the Guinness Long Bar Challenge – a signature attraction that all Guinness fans look out for. Friends cheer each other on as they try to precisely slide a bottle of Guinness down the bar. The winner even gets exclusive Guinness merchandise! The next food haven to experience Guinness Flavour by Fire Festival will be Penang on the 2 nd and 3 rd of September at Fort Cornwallis.
Our culinary team comprising some of Penang much-loved chefs, is eager to present a range of Guinness-infused foods. It the perfect opportunity to gather with friends and loved ones and enjoy some quality Guinness time, said Lim.
Stay tuned to Guinness Malaysia’s socials for announcements on the chef line-up and entertainment for the upcoming festival at Fort Cornwallis, Penang on the 2nd and 3rd of September. For more information about the Guinness Flavour By Fire festival visit https://www.guinnessflavourbyfire.my/. Stay updated on all things Guinness Malaysia by following their social media channels on www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy .
KUALA LUMPUR, 13th July 2023 – Guinness Malaysia invites fans and food enthusiasts to come together and discover a taste experience beyond the ordinary, made possible through the power of fire and infusion. Guinness Flavour By Fire returns with a bigger line-up of renowned chefs to fire up the flavours of Guinness-infused flame-cooked foods to entice your taste buds. Level up and savour the extraordinary, happening this 18th – 20th August at Sentul Depot, Kuala Lumpur, and 2nd – 3rd September at Fort Cornwallis, Penang.
At Flavour By Fire, Guinness will unlock a plethora of flavours to excite the palate. Flame-cooked foods undergo the Maillard reaction releasing distinctive rich flavours, textures, hues, and aromas. And when it comes to understanding this phenomenon, no beer surpasses Guinness. Brewed with fire-roasted barleys (at 232o Celsius) it boasts a distinctive taste that reigns supreme.
The chefs' culinary prowess and mastery over fire take centre stage at the festival. Going beyond the ordinary, they will fire-up up a variety of creative Guinness-infused dishes, bringing out bold and exciting flavours, tantalising one’s taste buds.
“Guinness has a sensational depth of flavours that chefs know how to appreciate, and that drinkers can’t resist. As people are constantly on the lookout for fresh, conversation-worthy food adventures, our festival is the perfect occasion for fans and foodies alike to come together and indulge in an authentically Guinness experience you won’t find anywhere else,” said Shaun Lim, Marketing Manager - Wheat Beer, Stout & Diageo Brands at HEINEKEN Malaysia.
“A memorable experience can be defined in many ways but for Guinness it’s great stout, great food, and great company,” added Lim.
All this, set against a backdrop of lively local musicians and a variety of engaging activities promises to ignite the convivial atmosphere that Guinness fans have come to know, love, and expect.
Don’t miss Guinness Flavour by Fire festival - register on https://www.guinnessflavourbyfire.my/ . The first 500 to attend the festival daily will receive a complimentary Guinness Draught.
Experience more with promotions and prizes:
In the meantime, visit our participating outlets and stand to win exciting prizes including exclusive invites to the festival Finale Party, Arthur’s Storehouse dining vouchers and Guinness smoky marinade sauce. There’s more. Head to your nearest convenience store and stand to win a Guinness mini fridge filled with Guinness Draught In A Can with every purchase of a Guinness Draught or Guinness Foreign Extra Stout. All promotions are valid while stocks last.
Guinness fans and foodies can also try their own “skill” at creating Guinness infusion recipes via a fun digital contest. Three winners will see their “infusion recipes” brought to life, fire-cooked and prepared by chefs in real-time at the festival! Rally on Guinness Instagram and/or Facebook today to upload your emoji “recipes” and tag @GuinnessMY to participate.
At the festival, take part in the Long Bar Challenge to get your hands on exclusive Guinness T-shirts, vouchers, or merchandise. Then get your selfie photograph imprinted on your creamy Guinness head at our Guinness STOUTie machine stations.
Go for more with a Party Keg! Gather a group of 10 friends and enjoy a private experience in a cordoned-off space with access to your own bar. The Party Keg comes with a stack of 70 Guinness vouchers redeemable on any festival day, a scrumptious food platter valued at RM300 and one (1) entry to the Long Bar Challenge.
You can also take home flavours beyond the ordinary in the form of a Guinness infused meat rub, complimentary with every purchase of Guinness Draught In A Can (GDIC) via DRINKIES at the festival.
For more information, visit https://www.guinnessflavourbyfire.my/ or check out Guinness Malaysia’s socials at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.