Tiger launches its 2021 Chinese New Year campaign - Bring on the ‘ONG’
Members of the media, management team of Heineken Malaysia Berhad and its trade partners were presented with a full-fledged media launch in a box to welcome the ‘ONGsome’ Year of the Ox.
Tiger Beer, Malaysia’s No. 1 beer1, is known for organising grand launch events to auspiciously kick-start the Chinese New Year (CNY) period. Determined not to break the tradition this year, Tiger brought an ‘ONGsome’ launch to media and trade partners in the comfort of their own homes and offices – with an innovative Augmented Reality (AR) twist.
For those looking at slaying in an exclusive Tiger x Pestle & Mortar t-shirt this Chinese New Year, they can simply spend above RM20 on HEINEKEN Malaysia products at 7 ELEVEN and MyNews outlets nationwide. Redemption can be done by sending a photo of the receipt to 011-3987 9037 via WhatsApp from 16th January until 10th February 2021. Shoppers at 99 Speedmart stand to win prizes including an Iphone 12 and RM50 vouchers when purchasing RM200 worth of HEINEKEN Malaysia products in a single receipt between 1st January and 15th February 2021.