Tiger Beer launches its 2020 Chinese New Year campaign - ‘Double The Huat’
The auspicious double celebration of Tiger Beer’s 88th anniversary and the Year of the Rat marks a new beginning filled with abundant giveaways and promotions.
Tiger Beer, Malaysia’s No. 1 beer, welcomed the Year of the Rat with a grand launch event held at Pavilion Kuala Lumpur followed by a delectable dinner at the Grand Imperial Restaurant. Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances.
“Chinese New Year is a time when we get together with loved ones and celebrate for a prosperous year ahead. As we welcome Chinese New Year 2020, we here at HEINEKEN Malaysia are also celebrating Tiger Beer’s 88th anniversary. For this special occasion, we look forward to rewarding our loyal consumers with amazing promotions, contests and activations that will ‘Double the Huat’ for the auspicious year ahead,” said Roland Bala, Managing Director of HEINEKEN Malaysia.
In addition, spending RM188 on HEINEKEN Malaysia products in Mercato in Pavilion Kuala Lumpur will earn you a set of limited-edition Ang Pows designed by some of Malaysia’s hottest upcoming artists. There are eight designs to collect – with two available every week of the campaign – so be sure to keep coming back to collect them all!
Befitting a year filled with “Double the Huat”, an abundance of festive giveaways ranging from Tiger Beer Mahjong sets, Heineken® Poker sets and Guinness Electronic Dice sets, to cash prizes and gold coins are up for grabs through a range of promotions.
Stay tuned for even more exciting updates to be announced, guaranteed to ‘Double your Huat’ this Chinese New Year. For full details of all promotions, and more information on this campaign, visit www.tiger88.my. Promotions are only open to non-Muslims aged 21 and above.