HENNESSY Kicks Off CNY Celebrations With “RENEWAL OF HOPE”
In a move truly befitting its theme of “Renewal of Hope”, the campaign saw the collaboration between Hennessy and renowned Chinese artist, Zhang Huan, to honour the beauty of nature’s perpetual cycles of renewal through distinctive artwork portraying the brand’s eaux-de-vie as a metaphor for the New Year.
“We have certainly worked very hard and gone all out to make this year’s Chinese New Year celebrations a truly exciting and memorable one. We are leaving no stone unturned to not only make celebration one which creates refreshing experiences; a treat and delight for all the senses,” iterated Bouleuc.
More information about Hennessy’s “Renewal of Hope” can be found on the campaign’s microsite which can be accessed by visiting http://innercirclevip.club/cny2020.
From its seat in the French region of Cognac and throughout its 250-year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. Hennessy’s longevity and success across five continents reflect the values the House has upheld since its creation: the transmission of a unique savoir-faire, the constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts some of the most iconic, prestigious Cognacs.