A Night Of Wonders At The Singing Pizza Concert
More than 500 fans were treated to the exclusive star-studded concert that took place at Bentley Music Auditorium in Petaling Jaya last Saturday – an up close and personal evening with seven unique Malaysian acts.
Fans were treated with seven unique singing sensations in one night, including Malaysia’s celebrity couple, Fazura and Fattah Amin; trilingual singer, Alvin Chong; popular local Mandopop duo ThomasJack; rising hip-hop star, Aman Ra; up-and-coming pop sensation, Shalma Eliana; and Mandopop vocal powerhouse Zen.
Conceptually turning a regular pizza box into a music box, “The Singing Pizza” comes with vinyl-themed pizza boxes featuring illustrations of Fazura, Fattah Amin and Alvin Chong with a QR Code to access 200 exclusive tracks, including top trending and unreleased tracks that are updated biweekly on ‘The Singing Pizza’ App.
The app, which has more than 20,000 downloads to date, is the first platform to release new tracks such as Fattah Amin & Fazura’s “Paling Sempurna”, Fattah Amin’s “Isterimewa (Acoustic Version)”, Alvin Chong’s “Bei Ni Chong Ai” and Fazura’s “Can’t Forget Me (BATE Remix)”.
Loi Liang Tok, Head of Pizza Hut Malaysia said, “The Singing Pizza Concert marks the culmination of “The Singing Pizza” experience that has been connecting Malaysians through the same love for pizza and music. Having innovation as part of our DNA, the campaign integrates digital technology to transform and take the pizza experience up a notch, underpinning our commitment to deliver easy and better pizza experience to Malaysians every single time.”
Kenny Ong, Managing Director of Universal Music Malaysia/Singapore/Indo-China said, "We are grateful to have the opportunity to work on another creative marketing collaboration together so that the brand can stand out and be distinctive in the market. Not many F&B brands have the opportunity to organise something like this,"
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