A Night Of Wonders At The Singing Pizza Concert

Bridging two parts of culture that Malaysians are most passionate about, Pizza Hut and Universal Music Malaysia come together once again to bring pizza and music enthusiasts an immersive experience with a night of flavours and musical wonders at “The Singing Pizza Concert”!

More than 500 fans were treated to the exclusive star-studded concert that took place at Bentley Music Auditorium in Petaling Jaya last Saturday – an up close and personal evening with seven unique Malaysian acts.
The concert, which came after a series of passion-driven experiences as part of “The Singing Pizza” campaign, marks a cross-industry collaboration between Pizza Hut and Universal Music Malaysia to connect and inspire Malaysians’ passion for life with richer pizza experience elevated through music.

Fans were treated with seven unique singing sensations in one night, including Malaysia’s celebrity couple, Fazura and Fattah Amin; trilingual singer, Alvin Chong; popular local Mandopop duo ThomasJack; rising hip-hop star, Aman Ra; up-and-coming pop sensation, Shalma Eliana; and Mandopop vocal powerhouse Zen.
The specially curated line-up of the night comprises diverse styles and genres, perfectly embody the Malaysian diversity and the variety of selections and dining experience that Pizza Hut Malaysia has to offer.

Conceptually turning a regular pizza box into a music box, “The Singing Pizza” comes with vinyl-themed pizza boxes featuring illustrations of Fazura, Fattah Amin and Alvin Chong with a QR Code to access 200 exclusive tracks, including top trending and unreleased tracks that are updated biweekly on ‘The Singing Pizza’ App.

The app, which has more than 20,000 downloads to date, is the first platform to release new tracks such as Fattah Amin & Fazura’s “Paling Sempurna”, Fattah Amin’s “Isterimewa (Acoustic Version)”, Alvin Chong’s “Bei Ni Chong Ai” and Fazura’s “Can’t Forget Me (BATE Remix)”.

Loi Liang Tok, Head of Pizza Hut Malaysia said, “The Singing Pizza Concert marks the culmination of “The Singing Pizza” experience that has been connecting Malaysians through the same love for pizza and music. Having innovation as part of our DNA, the campaign integrates digital technology to transform and take the pizza experience up a notch, underpinning our commitment to deliver easy and better pizza experience to Malaysians every single time.”
Loi added, “Living up to the momentum of “The Singing Pizza”, we’d like to celebrate passionate Malaysians with an immersive experience through The Singing Pizza Concert, featuring a taste of local acts as unique and diverse as what Pizza Hut has to offer.”

Kenny Ong, Managing Director of Universal Music Malaysia/Singapore/Indo-China said, "We are grateful to have the opportunity to work on another creative marketing collaboration together so that the brand can stand out and be distinctive in the market. Not many F&B brands have the opportunity to organise something like this,"
"Universal Music Group (UMG) is very proud to be associated with a global and powerful brand such as Pizza Hut Malaysia to introduce great food and great music to our customers. The campaign has been a truly collaborative and creative partnership between Pizza Hut Malaysia, UMG and TBWA. We believe music will always be a key cultural driver regardless of nationality, ethnicity or age. UMG, together with Pizza Hut Malaysia are confident that we will continue to find new and innovative ways to connect and engage our customers", he added.
Two lucky fans were delighted as they were announced the winners of the special “Singing Pizza” contest where they will be flying off to Sydney, Australia with Alvin Chong to catch Shawn Mendes live! Fans were also treated to a throwback of “Pizza Hut Moment”, where lucky fans got to experience special moments with their favourite artists, including a Pizza Baking Session with Fattah Amin, a manicure session and teatime at Pizza Hut with Shalma Eliana, a special dance workshop instructed by ThomasJack and Zen with a pizza feast after practice, and an exclusive studio session followed by a Pizza Hut dinner with Aman Ra.
“The Singing Pizza” campaign was recognised with the “Excellence in Marketing Innovation” award at the recent Marketing Excellence Awards 2019 organised by Advertising+Marketing Magazine.

For the latest updates and other information, be sure to follow @PizzaHutMalaysia and @UniversalMusicMY on Facebook or @pizzahutmalaysia and @universalmusicmalaysia on Instagram.


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