Starbucks opened its first ever Drive-thru with a Reserve bar, at the new Starbucks Reserve Setia Alam Drive-thru. The newly renovated Starbucks store now accommodates a Reserve bar where customers can come in to enjoy premium Reserve coffee or conveniently purchase Starbucks beverages through the drive-thru window. Created to cater for all coffee lovers, this Starbucks Reserve Setia Alam Drive-thru is the 10th Reserve Store and the 44th Starbucks Drive-thru in Malaysia.
The Starbucks Reserve Setia Alam Drive-thru features a drive-thru window and two bars inside, a main bar that serves Starbucks core offerings as well as a Reserve coffee bar which offers seven brewing methods, including pour-over, Chemex, coffee press, siphon, Black Eagle espresso, Clover and nitro cold brewing. Visitors can not only grab a quick Starbucks on the go through the drive-thru window but also now enjoy a unique menu of Starbucks Reserve specialty coffee and beans which are brought to life by Starbucks very own baristas, called Coffee Masters.
This new Starbucks Reserve Setia Alam Drive-thru adds to the list of existing Starbucks Reserve stores at the Garden Mall, Sunway Pyramid, SkyAvenue Genting Highland, Publika, Desa Oarkcity, Four Seasons Place Kuala Lumpur, Paradigm Mall Johor and Berjaya Times Square.
"For 20 years.Starbucks has consistently innovated new store concepts to fulfil the diverse needs of the Malaysian market. Today marks yet another significant milestone as we take everything we have learned around coffee, and customer behavior, to create a new exciting store experience," Said Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia & Brunei. "The opening of the first Starbucks Reserve Drive-thru store in Malaysia will allow us to cater to both those looking for the convenience of having their coffee on the go, or for the coffee lovers looking to discover rare and exceptional coffee in an immersive space, " Said Mr. Sydney.
" Here at Starbucks, we are constantly exploring different avenues to elevate our customers experience through an immersive coffee environment. After meticulous planning, we decided that this was a prime location for our 10th Reserve Store because of its strategic location and the request of our Reserve customers who reside in this area."
Additionally, the Drive-Thru store is adorned with a hand painted mural on one side of the exterior wall and interior wall. Dedicated to the 10th Starbucks Reserve opening in Malaysia, the mural was designed by Malaysian artist The Sliz, touching on layers of local Baba Nyonya inpired motifs, realistic depictions of hand enacting coffee related actions, and The Sliz's own personal touch.
Inspiring coffee passion and innovation, Starbucks Reserve beans are soured from the rarest, most extraordinary coffee farms around the world, and often from remote areas with limited harvests from lots as small as a family backyard. Customer will be able to enjoy these unique Reserve beans as the new Guatemala La Colina Farm Which processes fresh cherry to bean in the southern Guatermalan region. The medium bodied coffee emits white floral aromas producing a delightful cup of coffee with pomelo and red currant notes.
To ensure that each cup of coffee is perfectly brewed, we ensure our baristas are the most knowledgeable in the coffee industry by providing ongoing learning opportunities through our Coffee Masters are the experts in all things coffee, roast profiles, origin and blending, how coffee is processed, and much more. These Coffee Masters are recognizable via their unique black aprons.
Comments
Post a Comment