Magnum Hazelnut Luxe Launch In Malaysia

Unveiling Magnum Hazelnut Luxe, an Exquisite and Luxurious Indulgence 
#TakePleasureSeriously with Magnum’s most decadent and indulgent flavour yet
KUALA LUMPUR, 13 March 2018 – Inspired by the decadence of luxury chocolates, Magnum unveiled the new Magnum Hazelnut Luxe, an exquisite ice-cream creation that exemplifies pleasure and indulgence . Carefully crafted by expert chocolatiers, Magnum Hazelnut Luxe is a rich and indulgent hazelnut ice cream, made from dark hazelnut paste that has been perfectly roasted to accentuate the richness of the hazelnut notes. Immaculately encased in Magnum’s signature Belgian milk chocolate, this impeccable creation is finished with delicately caramalised hazelnut pieces, delivering the perfect balance of taste, texture and aroma .
Magnum’s most indulgent and decadent flavour yet, the indulgent Magnum Hazelnut Luxe is the ultimate accompaniment to celebrate every moment of pleasure.  “Pleasure is often considered a desire rather than a necessity. We at Magnum believe that pleasure is yours for the taking, that no matter who or where you are, pleasure is essential in your life,” said Annemarieke de Haan, General Manager, Unilever Malaysia and Singapore.
de Haan added, “As the authority on pleasure, we want to celebrate and inspire all Malaysians to #TakePleasureSeriously by actively taking responsibility for creating pleasurable experiences in their lives. It is for this reason that we have tirelessly invested the utmost care into crafting every Magnum ice cream, to elevate little moments to unforgettable experiences with every bite. After all, a day without pleasure is a day lost.”
Working together with Belgian chocolatiers, every luxurious bite of Magnum Hazelnut Luxe offers the intense and complex aroma of Magnum’s Belgian milk chocolate, produced from responsibly grown and sustainable cocoa. Complemented with expressive, rich roasted hazelnut notes, these premium ingredients complement to deliver an unrivalled pleasure experience that is certain to satisfy every desire .
Magnum Hazelnut Luxe was unveiled in a ritzy celebration at the Magnum Pleasure Lounge, styled in the glamour and extravagance of the Roaring Twenties. Guests were introduced to the intricacies of chocolate tempering, demonstrated by expert chocolatier Chef Amanda Lim from Barry Callebaut. As a live jazz band performed popular tunes with a ragtime twist, guests indulged their artistic side by ‘playing the chocolatier’; creating beautifully embellished, personalised milk chocolate bars. Specially crafted Magnum desserts and perfectly prepared mocktails featuring hazelnut inspirations topped off the night’s revelry in style.
From 18 – 22 April 2018, Malaysian Pleasure Seekers will also be able to savour the luxurious Magnum Pleasure Lounge experience at Highstreet, 1 Utama. Pleasure Seekers can look forward to indulging in the new Magnum Hazelnut Luxe as they immerse the five senses in decadence and luxury in the Pathway to Pleasure, create bespoke Magnum creations at the Magnum Pleasure Bar and personalise their pleasure with a special Magnum keepsake .
The new Magnum Hazelnut Luxe is now available at supermarkets and stores nationwide at a recommended retail price of RM4.50 . Share your pleasure experiences with #MagnumMY and #TakePleasureSeriously on Facebook or Instagram .   


Launched in 1989, Magnum was the first hand held ice cream targeted as a premium adult offer. Today, Magnum is one of the world’s leading ice cream brands, selling more than 2 billion ice creams annually worldwide and it is the biggest brand of Unilever ice creams .


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