kronenbourg 1664 blanc : Pause For A Blue Christmas

Petaling Jaya , 08.12.2017 - In conjunction on Friday night , Kronenbourg 1664 Blanc brought the taste of the French all the way back to Kuala Lumpur again and hosting an exclusive event at Niscmann By Lewre @ The Starling Damansara Uptown , allowing everyone to enjoy the moments while taking a break from the hustle and bustle of the city . Where we drop by to enjoy a bottle two or more of ice cold Kronenbourg 1664 Blanc during this weekend . This campaign , With the titled “Kronenbourg 1664 Blanc Pause For A Blue Christmas” , is part of the French beer’s ongoing activation to promote and let its patrons experience the French way of living for the coming Christmas .
The French are known for appreciating the finer things in life and take things one at a time to enjoy the moment, which is why Kronenbourg 1664 Blanc invites us to pause for a breather and indulge in quality and relaxing moments , whether if you’re alone or with your friends . The launching event brought together with 350 media and guests for a Blue Christmas celebration , brought to you iconic Kronenbourg 1664 Blanc’s blue facade and everyone dress up with dashing blue theme .
At the event , a magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles came to life in all its glory via a ‘Christmas Tree Lighting Ceremony’ officiated by Lars Lehmann , Managing Director of Carlsberg Malaysia .
On December 22 , ‘ Pause for a Blue Christmas ’ party , anticipated to be the Christmas party of the year , will take place at Tom, Dick and Harry's @ Oasis , Ara Damansara. Opened to public ,  the party allows fans of Kronenbourg 1664 Blanc to be fully immersed in the spirit of Christmas through the concept of a ‘Blue Christmas Town‘, complete with a majestic 18-foot-tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles , jazz performances and carollers singing Christmas tunes joyously among others .
This festive season stretches out over weeks , ‘Pause for a Blue Christmas’ will see different initiatives rolled out early in the month of December right up to Christmas day itself . Among exciting and engaging activities lined up during the campaign month includes a once-in-a-lifetime chance of being in a giant roving snow globe . Set to visit selected bars and restaurants , this unique opportunity will allow fans to experience the holiday fun in a ‘magical wonderland’ with Christmas icons , including a Blue Santa and Santarinas . Fans will be able to capture their picturesque moments during these visits as well as enjoy exclusive Christmas promotions at these outlets throughout December 2017 .
A 12-day ‘Pause for a Blue Christmas’ social countdown challenge series will also be running on Kronenbourg 1664 Blanc’s Facebook page leading up to the big party . Consumers who participate will be eligible to win food and drink coupons redeemable during the ‘Pause for a Blue Christmas’ party . On top of that , all through December, an exclusive 4-bottle Christmas Gift-pack will be available at leading supermarkets and hypermarkets to make for the perfect gifts to friends and family .

“In July this year , kronenbourg 1664 blanc launched ‘Pause for Le Moment’, a memorable and successful campaign which allowed their consumers to appreciate all the little quality moments life has to offer just like the French do . This time around , for Christmas , kronenbourg 1664 blanc  wanted to advocate the same message but in a festive manner to create an equally memorable brand experience that is highly own able and distinctive to Kronenbourg 1664 Blanc ” Lehmann said. He adds , “Kronenbourg 1664 Blanc advocates making deliberate choices about what their want from life and how we want to spend our time spreading the Christmas cheer and relishing this festive season with our loved ones . "


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