The Music Run™ by AIA Vitality , Malaysia

20,000 RUNNERS STOMPED TO THE BEAT OF THE MUSICRUN™ BY AIA VITALITY20,000 

People rocked to a different beat at the fourth edition of The Music Run™ by AIA  Vitality   at   KL  Sports   City   yesterday. From seasoned   to   first   time   runners,   the atmosphere was pulsating as participants danced their way through to the finish line . The track was also taken up a notch this year with the addition of a new timed 10k track for Music Runners who want to take their fitness game to new highs .
The event  started at 3.30pm  ended on a  high-note with a  Music Festival,complete with entertainment and fun activities at the Music Village . Besides the new home for the run , participants at The Music Run™ by AIA Vitality also experienced upgrades to the running course - ‘Sound Track’ - which included brand new ‘InspoZones’ that replaced five music zones from last year . Runners also enjoyed a single playlist powered by Joox, throughout the entire course which was designed to inspireand motivate participants throughout the run . With  speakers   every  50m throbbing 150,000 watts of the best running beats , all runners got to experience a fitness high like none other .
The Music Run™ is proud to continue its long-standing partnership with presenting sponsor , AIA Malaysia . Eric Chang, Chief Marketing Officer of AIA Bhd. said, “We are thrilled to have partnered The Music Run™, once again under the AIA Vitality banner . It is our mission to help people everywhere live longer , healthier and better lives and The Music Run has been an excellent way to show Malaysians that exercise can be fun. It doesn’t matter whether the runners walked, ran or danced through the track –every step counts in making a positive change to their life.”


The Music Run™ was first held in Kuala Lumpur, Malaysia in 2014 . This phenomenal home-grown music and fitness wave has since been winning fans the world over.Exceed Sports and Entertainment run events in Bangkok , Beijing , Kuala Lumpur , Manila , Shenzhen , Singapore and Taipei . For more information please visit The MusicRun™  website  (www.themusicrun.com) ,  Facebook  (@TheMusicRunMY) or  YouTubeChannel (@TheMusicRunGlobal).
About The Music Run™
For  music lovers , fitness runners and first-timers , The Music Run™ is the most uplifting 5k and 10k running series on earth . With speakers every 50m pumping 150,000 watts of sound and ‘Inspo Zones’ to fuel your running beat , this is a fitness high like no other . Running never sounded so good . Launched in 2014 by Fresh Events Global , The Music Run™ has been experienced by over 200,000 runners across 25 events in 12 countries . 2017 will see further global expansion of The Music Run™ with events in Europe , Africa & the Middle East and Asia www.themusicrun.com
About AIA Bhd.
AIA  Bhd. is a leading insurer in Malaysia , where we have been privileged to do business since 1948 . We offer a suite of financial solutions including Protection , Health , Personal Accident , Employee Benefits , General Insurance , Mortgage , Retirement and Family Takaful products to meet our   customers’   protection   andfinancial security needs at every life stage. Through our wide and diverse distribution footprint which comprises a 14,000 strong Life Planner force , our exclusive bank partner’s branches nationwide as well as corporate sales teams and brokers , we give our customers the choice of deciding how , when and where they connect with us . Part of the AIA Group , the largest independent publicly listed pan-Asian life insurance group , AIA Bhd . has the financial strength , experience , service centre network and a well-trained team of more  than 2,000 staff to serve our 3 million customers nationwide . As at 31 May 2017 , AIA Bhd's total asset worth was RM50 billion , with a paid-up capital of RM767 million . About Exceed Sports & Entertainment Exceed Sports & Entertainment is an award-winning mass participation events & sponsorship agency . Exceed operates from four regional offices , staging innovative sports and entertainment events in eight countries across Asia . With a dedicated team of international and local experts , and a strong reputation for bes  practice implementation , Exceed provides tailored event solutions and delivers measurable results . Exceed was awarded Gold in “Best Event Sports” in the 2016 and 2017 Marketing Events Awards , the highest accolade presented by Asia’s most recognize devent awards platform .

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