Electric Run 2017 , Malaysia
14,000 Fun Runners took on the streets of Putrajaya for the
AmMetLife ELECTRIC RUN RECHARGED
PUTRAJAYA , 29th July 2017- Runners, walkers and dancers lit up the city as they made their way through Anjung Floria, Precinct 4, Putrajaya on the 29th of July for one of the world’s most popular nocturnal fun runs - ELECTRIC RUN RECHARGED presented by AmMetLife Insurance Berhad .
The Start Line , Hip Hop , EDM , Sugarrush , Polyphonics Stardust Disco , Rainbow Road and The Finish Line / Celebration Stage .
The fun run flagged off at 8pm and ended on a high note at the finish line which was turned into a celebration. Maintaining the high energy levels post-run, participants were further pumped up by having local artists such as CUURLEY, Amanda Avyanna & Blastique, SonaOne and De Fam share the same stage. Malaysia's homegrown talent, pop trio, DeFam entertained the crowd with their Number 1 Hit single #SUPERGIRLS amongst other familiar songs that the crowd sang along to. Participants were seen dancing to the Billboard chart topper and Hip Hop sensation, Silento as he performed “Watch Me (Whip/Nae Nae)” which also marked the end of biggest Electric Run in Malaysia .http://milehighsounds.bandcamp.com/track/we-run-the-night) up until 5th August 2017 for a minimum fee of USD$0.50 where all proceeds will be donated to Cerebral Palsy Association of Malaysia (GAPS) .
About Malaysia Major Events
Malaysia Major Events (MME) is a division of the Malaysian Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia. Created under the Prime Minister’s Economic Transformation Programme (ETP), MME facilitates significant events that help boost Malaysia’s economic growth. It focuses on identifying and supporting major event bids for sports, arts, lifestyle, and entertainment events. MME also provides assistance to home-grown and home-hosted events, as well as other cluster events that strengthen Malaysia’s global appeal as an international avenue for major events. As a conduit between public and private sector, it’s a one-stop centre which facilitates and liaises with diverse event stakeholders to ensure seamless processes and successful events.
About The Livescape Group
The Livescape Group is Southeast Asia's largest award-winning entertainment and creative agency. Oering in-house marketing, creative design, event production, logistics management, and artist management and booking, The Livescape Group has successfully created and managed world class events including IT’S THE SHIP, Rockaway Festival, Armin Only Embrace, and After Dark Social Club (ADSC). Our 360-degree approach to event management has driven us to be the go-to event agency for the best-known brands on the planet. The Livescape Group currently has offices based in Malaysia, Singapore, and Jakarta .
AmMetLife is a strategic partnership between AMMB Holdings Berhad (AmBank Group) and MetLife International Holdings, Inc. (MetLife). AmMetLife oers a comprehensive range of life assurance and wealth protection solutions distributed through a combination of over 175 AmBank and AmMetLife branded branch offices, in addition to the strength of its authorised life insurance agents nationwide. The strategic partnership combines the international expertise and financial strength of MetLife with the local strength and reach of AmBank Group to create a customer-centric and modern life assurance solutions provider in Malaysia .