Electric Run 2017 , Malaysia

14,000 Fun Runners took on the streets of Putrajaya for the 
AmMetLife ELECTRIC RUN RECHARGED

PUTRAJAYA , 29th July 2017- Runners, walkers and dancers lit up the city as they made their way through Anjung Floria, Precinct 4, Putrajaya on the 29th of July for one of the world’s most popular nocturnal fun runs - ELECTRIC RUN RECHARGED presented by AmMetLife Insurance Berhad .
“We’re delighted to see participants of all ages coming together to keep fit and have fun tonight at the AmMetLife ELECTRIC RUN RECHARGED. With unique course lands designed all throughout the 5KM running route, AmMetLife ELECTRIC RUN RECHARGED is a great example to us all that it is possible to make healthy living fun and exciting. We are proud indeed to partner Livescape Group to present an electrifying night of entertaining activities and great music. As a life insurance provider, we are committed to find new and exciting ways to spread the culture of a healthy and active lifestyle with an element of fun for all,” said Ramzi Toubassy, CEO of AmMetLife .
AmMetLife ELECTRIC RUN RECHARGED is a 5km fun run that focuses not on the competition but the journey through the biggest, brightest, neon coloured course lands. Organized by Livescape Group and supported by Malaysia Major Events (MME), the run amped up the night as 14,000 runners of all ages from various countries around the region experienced an exclusive journey of light and sound through time, with various zones, each representing a unique theme and music era, making it the most electrifying experience.
“Participants this year flagged off at Putrajaya for the first time while journeying through a scenic route of the transformed city. We’re extremely grateful to all the participants who made their way to join us at the event and for all the positive feedback we have been getting. A special shoutout to AmMetLife for supporting us and making this event a huge success. We are really proud to have attracted people of all ages and as one of the largest event management companies in Southeast Asia, we are committed to continuously elevate experiences in all the events we bring to our fans. We are looking forward to bringing fans more thrilling and exciting fitness events next year in true Livescape style, so do keep a look out for our next big announcement!,” Muhammad Iqbal, Group Chief Executive Officer of The Livescape Group .
AmMetLife ELECTRIC RUN RECHARGED brought to life these nine unique course lands which were all unique stand alone areas that took participants through a truly immersive journey:
The Start Line , Hip Hop , EDM , Sugarrush , Polyphonics Stardust  Disco , Rainbow Road and The Finish Line / Celebration Stage .


The fun run flagged off at 8pm and ended on a high note at the finish line which was turned into a celebration. Maintaining the high energy levels post-run, participants were further pumped up by having local artists such as CUURLEY, Amanda Avyanna & Blastique, SonaOne and De Fam share the same stage. Malaysia's homegrown talent, pop trio, DeFam entertained the crowd with their Number 1 Hit single #SUPERGIRLS amongst other familiar songs that the crowd sang along to. Participants were seen dancing to the Billboard chart topper and Hip Hop sensation, Silento as he performed “Watch Me (Whip/Nae Nae)” which also marked the end of biggest Electric Run in Malaysia .
It is not just all fun and games at the AmMetLife ELECTRIC RUN RECHARGED, this year the organizers, partners and sponsors have all worked together with singer/songwriter, Amanda Avyanna and music producer/DJ, Blastique to create a theme song called “We Run The Night”. Signifying the unity of people and friendships forged, “We Run The Night” was performed by Amanda Avyanna and Blastique for the very first time at the celebration stage. This song is downloadable on Bandcamp (http://milehighsounds.bandcamp.com/track/we-run-the-night) up until 5th August 2017 for a minimum fee of USD$0.50 where all proceeds will be donated to Cerebral Palsy Association of Malaysia (GAPS) .
The infectious tunes throughout the run till the very end at the celebration stage kept the crowd grooving through the night. AmMetLife ELECTRIC RUN RECHARGED has certainly brought an elevated experience year after year providing a luminescent night to remember for fans who made their way there .
About Malaysia Major Events
Malaysia Major Events (MME) is a division of the Malaysian Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia. Created under the Prime Minister’s Economic Transformation Programme (ETP), MME facilitates significant events that help boost Malaysia’s economic growth. It focuses on identifying and supporting major event bids for sports, arts, lifestyle, and entertainment events. MME also provides assistance to home-grown and home-hosted events, as well as other cluster events that strengthen Malaysia’s global appeal as an international avenue for major events. As a conduit between public and private sector, it’s a one-stop centre which facilitates and liaises with diverse event stakeholders to ensure seamless processes and successful events.

About The Livescape Group
The Livescape Group is Southeast Asia's largest award-winning entertainment and creative agency. Oering in-house marketing, creative design, event production, logistics management, and artist management and booking, The Livescape Group has successfully created and managed world class events including IT’S THE SHIP, Rockaway Festival, Armin Only Embrace, and After Dark Social Club (ADSC). Our 360-degree approach to event management has driven us to be the go-to event agency for the best-known brands on the planet. The Livescape Group currently has offices based in Malaysia, Singapore, and Jakarta .
About AmMetLife 
AmMetLife is a strategic partnership between AMMB Holdings Berhad (AmBank Group) and MetLife International Holdings, Inc. (MetLife). AmMetLife oers a comprehensive range of life assurance and wealth protection solutions distributed through a combination of over 175 AmBank and AmMetLife branded branch offices, in addition to the strength of its authorised life insurance agents nationwide. The strategic partnership combines the international expertise and financial strength of MetLife with the local strength and reach of AmBank Group to create a customer-centric and modern life assurance solutions provider in Malaysia .

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