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KUALA LUMPUR, 7 FEBRUARY 2023 - The growth of live shopping has seen influencer communities drive e-commerce inclusion for brands and sellers. Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant on e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year. As part of their New Year resolutions, two thirds of influencers are focused on strengthening their niche as part of their personality and connecting with value-based shoppers through transparency. Because they get constant feedback from younger shoppers demanding more information to shop smarter, Shopee’s influencers would like to produce more genuine and authentic content across live formats to be more relatable to their followers.  To achieve this, influencers engage consumers through Shopee Live with 6 in 10 influencers prioritising more persona