Celebrate International Stout Day With Guinness
KUALA LUMPUR, 7 November 2024 – In an era when real human connections are often
replaced by fleeting social media interactions, Guinness, the world’s most celebrated stout,
invites fans to return to what matters most this International Stout Day – genuine connections,
hearty laughter, and memorable moments shared in person. Guinness Malaysia encourages
everyone to raise a glass to togetherness and make lasting memories with the Most Shareable
Stout that has brought people together for over two centuries.
To build excitement, Guinness released a teaser yesterday, sparking curiosity and buzz on what
was brewing. Today on International Stout Day, the wait was finally over for fans as the Most
Sharable Reel was revealed at noon on the brand’s Instagram page, @guinnessmy.
This engaging short film captures the essence of Guinness, bridging the online world with true
human connections. By sharing this reel across social media, fans can unlock exclusive
discounts on Drinkies, bringing the iconic taste of Guinness to even more gatherings. The more
shares, the greater the rewards – encouraging fans to come together, both digitally and in real
life, to savour a smooth, creamy Guinness alongside friends and family.
“In today’s digital era, it’s all too easy for physical connections to be replaced by quick updates
and empty interactions,” said Shaun Lim, Marketing Manager of Wheat Beer, Stout, and
Diageo Brands at Heineken Malaysia Berhad. “Guinness has always been more than just a
drink; it’s a catalyst for camaraderie, for those moments when we look up from our screens and
truly connect. This International Stout Day, we invite everyone to embrace those real
connections by sharing this reel (https://tinyurl.com/mu2rdfmz) and, ultimately, a Guinness.
Because whether it’s a simple ‘cheers’ or a hearty laugh shared over a pint, Guinness has a way
of uniting us that’s unmatched.
”
As fans engage with the reel and share it online, they’ll unlock exclusive Guinness discounts on
Drinkies – turning virtual engagement into real-life experiences and unforgettable memories.
The first 100 shares will unlock RM10 vouchers, 200 shares will unlock RM20 vouchers, 500
shares will unlock RM50 vouchers, and when 1000 shares have been reached, it will unlock
RM100 vouchers. The multi-tiered promo codes will be announced on Guinness Malaysia’s
official Instagram page so fans can stay tuned to join in the fun.
With its rich heritage, unmatched flavour, and timeless role in creating meaningful moments,
Guinness invites everyone to raise a glass to life’s simplest and most important pleasures: real
hugs, real laughs, and real conversations.
For over 260 years, Guinness has set the standard for stouts, distinguished by its rich flavour
profile with notes of roasted barley, and a smooth, creamy finish. This International Stout Day,
Guinness once again proves why it’s the global gold standard – and why every pint poured is an
invitation to celebrate life’s best moments together.
Stay updated on all things Guinness Malaysia by following their social media channels
Facebook and Instagram.
Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and
above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and
drive.
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