Creative Lab and Loob Holding Puts the “Tea” in Team
Niro Ceramic Creative Lab Sdn Bhd (Creative Lab) and Loob Holding Sdn Bhd have officially entered into a partnership today which will see Creative Lab as the official design consultant for all Loob Holding owned and affiliated brands and outlets. Creative Lab will not only provide aesthetic enhancements, but also ergonomic improvements. The partnership which initially began with just 27 outlets, will be extended to an additional 100 before the end of 2021.
Creative Lab is an innovative retail home design service currently operating 37 branches nationwide under tile industry leader, Niro Ceramic Group – a brand drawing on a rich heritage and legacy spanning over 40 years. Meanwhile, Loob Holding is a food and beverage specialist in the premium quick serve segment, famed for its bubble tea brand, Tealive.
“Although Creative Lab and Loob Holding come from seemingly different backgrounds, both entities are homegrown Malaysian success stories in their own right. We actually have a lot in common. Having gained popularity in traditional industries – tea and tiling – both our companies utilise creativity and innovation to develop within our respective business verticals,” said Keith Loh, Chief Retail Officer of Creative Lab.
“More than that, Creative Lab and Loob share similar values and philosophies. This naturally led to the advancement of this partnership to the next level. I am truly excited to see the growth of our collaboration, which I am sure, will be mutually beneficial for both of our organisations. We certainly have a lot of good things to look forward to as we embark on this next phase of our journey with Loob,” Loh added.
Echoing Loh’s sentiments, Bryan Loo, Founder and Chief Executive Officer of Loob Holding said it was a collaboration whose time has come as Tealive unveiled its new look and feel stores. “We are glad this collaboration is both timely and fruitful as we now offer Tealive 3.0 to take modern tea culture to the next level.”