Shop for a Cause, Shop for H.O.P.E.

 

The Covid-19 outbreak has affected everyone,  including animals, to varying degrees. According to non-profit organisation Homeless &  Orphan Pets Exist (H.O.P.E), there has been a 30% increase in animal abandonment at the  animal shelter during the Movement Control Order. This is possibly due to the growing  financial burden that pet owners are facing.  

Understandably, with the current economic climate, donations to the H.O.P.E animal shelter  located in Pekan Nenas, Johor have reduced greatly. Daily, H.O.P.E feeds an average of 1.2  tonnes (1,200 kg) of pet food to over 3,000 dogs and 200 cats that it is currently sheltering.  This works out to more than RM140,000 needed to ensure these furry friends are fed on a  monthly basis; and this is on top of the RM20,000 incurred for medical expenses and  miscellaneous.  

With the goal of improving the lives of pets through nutrition, shelter and education, pet care  product brands WHISKAS® and PEDIGREE® are collaborating with H.O.P.E. animal shelter  to raise funds via the “Shop for H.O.P.E.” campaign on Shopee happening from now till 6  December 2020.  

Through this campaign, Shopee users and pet lovers can make donations of RM10, RM20 or  even RM50 to the animal shelter. Additionally, for every purchase made through the Whiskas  and Pedigree Official Store on Shopee, 10% will be converted to products which will later be  presented to H.O.P.E.  

Mars Petcare Southeast Asia Pet Nutrition D-Commerce Director Phua Fui Ching said,  “Ever so often, we come across a news article or video on social media on animals being  abandoned and it is heart-wrenching. At Mars Petcare, we believe that pets make the world a  better place and therefore, collaborating with H.O.P.E as well as Shopee is one of the many  initiatives to achieve our goal in creating a better world for pets where they are healthy, happy and welcomed. Through this partnership, we hope to raise at least RM10,000 worth of pet  food to be donated to H.O.P.E to help ease their burden.”  

In a bid to garner more proceeds for the animal shelter, WHISKAS® and PEDIGREE® will  also be offering in-store vouchers of RM7 off with a minimum spend of RM70 and RM10 off  with a minimum spend of RM100 to encourage pet lovers to purchase more from the store. 

To find out more or show support for the Shop for H.O.P.E. campaign, visit  https://shopee.com.my/m/hope.whiskaspedigree

For further information, please contact:

Andrea Chong             Adam Farid 

andrea.chong@effem.com         adam@jirehconsult.com 

+6012 214 7415             +6016 210 5412 

About Mars Petcare: 

Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse  products and offering services for people and the pets people love, the 85,000 Associates across 50+  countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS. With 75 years of  experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ as well as the WALTHAM Petcare Science Institute which has  advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading  veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic  services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We’re also active  in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing  for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION  FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and  guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose  to fight for: A BETTER WORLD FOR PETS. 

About Mars, Incorporated: 

Mars is a family-owned business with more than a century of history making diverse products and offering  services for people and the pets people love. With over $35 billion in sales, the company is a global  business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY  WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®,  UNCLE BEN’S®, and COCOAVIA®. Mars also provides veterinary health services that include  BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars  operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency  and Freedom – inspire its more than 115,000 Associates to create value for all its partners and deliver  growth they are proud of every day.

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