TOP Back To School Returns In Its 5th Year To Brighten The Lives of Orang Aski Children.
The brand believes that every child, should have the right to education and has been supporting children from charity homes from ages 7 to 17 years with back-to-school necessities via its ‘A Brighter Future with TOP’ or ‘Cerahi Kehidupan Bersama TOP’ Corporate Social Responsibility (CSR) programme for the past four years. More than 1,800 children from 76 Non-government organisations benefitted.
The campaign will see 30 cents from the sales of selected TOP products from all TESCO outlets nationwide and through Tesco Online from 15 November to 15 December, 2019 channeled towards providing back-to-school necessities for Orang Asli children.
Through the Brighter Future with TOP CSR initiative the brand hopes to motivate children from these communities by equipping them with new back-to-school supplies so they want to go to school, thus improving their attendance, and academic performance.
“The objective of the campaign is to encourage school attendance and participation by providing tangible support in the pursuit of education, through the provision of uniforms and school essentials while boosting self-esteem and self-image, educating them on importance of education in life and presenting a clean, neat and well-groomed appearance,” said Southern Lion Sdn Bhd, Marketing Manager (Fabric Care Division) Ms Ling Ai Li .
To find out more please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.