Faber-Castell Malaysia celebrates the diversity of Malaysia with LAT
The Grip X, a pen that is designed for all walks of life became Malaysia’s favourite ballpen and a pen that is loved by all races since its launch in 2010. One piece is sold every 3 seconds and with a total of 11 million pieces sold in 2018. It is an affordable feature-packed ballpen that comes with the following features:
- super smooth due to its low viscosity ink technology
- writing comfort attributed by its ergonomic design with a triangular grip barrel
- a retractable mechanism
“With the upcoming Merdeka and Malaysia Day celebrations, we would also like to remember the diversity of Malaysia which made the Grip X a success. The Grip X is made in Malaysia and it is a pen that is owned by most Malaysians, which makes it a favourite ballpen among Malaysians,” said Woon.
According to Woon, LAT is an ideal partner for this celebration because he is an iconic Malaysian cartoonist that is loved by all Malaysians. “Grip X does share some similar traits with LAT in terms of its popularity among Malaysians, a truly Malaysian product and most importantly a tool that is used to express creativity,” added Woon.
Working with Faber-Castell Malaysia on this project, LAT expressed delight and said this project is in line with his work which illustrates the Malaysian way of life. “I am happy to be part of this Grip X project as it gives me the opportunity to share my art with more Malaysians. Grip X works great for my illustrations especially with its various point sizes which are ideal for creating various stroke sizes. I will continue to produce more Malaysian cartoons for Malaysians,” said LAT.
About Faber-Castell Malaysia
Faber-Castell Malaysia was established in 1978 with only 8 staff. It started its production of natural rubber and PVC erasers back in 1980 and since then, it had been developed into one of the largest eraser manufacturers in the world with an export of 90% of 150 million pieces of eraser including writing instruments with latest Fast Dry GEL Innovation.
Keeping up with the company’s philosophy of being innovative and competent, Faber-Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and many more. In addition, Faber-Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent innovation in product development, Faber-Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser.
To cope with its rapid development, Faber Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory’s special features is the Pencil Tower housing Malaysia’s Tallest Pencil. Awarded by the Malaysia Book of Records and the world’s longest pencil awarded by Guinness World Records measuring 19.75 meters in height and 0.8 meters in diameter. Making it a landmark in Malaysia.
Faber-Castell is also the first company in the stationery business to agree to a social charter that serves as a guiding principal for our staff welfare. In Malaysia a collective agreement was signed between its staff union and Faber-Castell Malaysia on October 11, 2004.
For more information about Faber-Castell, visit their website at http://www.faber-castell.com.my/