Faber-Castell Malaysia celebrates the diversity of Malaysia with LAT

Grip X, a product by Faber-Castell Malaysia today celebrates the diversity of Malaysia with LAT, Malaysia’s favourite cartoonist. The celebration unveils three of LAT’s exclusive drawings on Malaysia’s festivities i.e Hari Raya, Deepavali and Chinese New Year, hand-drawn using Malaysia’s favourite ballpen, the Grip X.
The Grip X, a pen that is designed for all walks of life became Malaysia’s favourite ballpen and a pen that is loved by all races since its launch in 2010. One piece is sold every 3 seconds and with a total of 11 million pieces sold in 2018. It is an affordable feature-packed ballpen that comes with the following features:
  • super smooth due to its low viscosity ink technology
  • writing comfort attributed by its ergonomic design with a triangular grip barrel
  • a retractable mechanism

The Grip X is popular for various usages including writing, doodling and sketching. Comes in point sizes of 0.4, 0.5, 0.7, 1.0, and with three colour options of black, blue as well as red – it is no wonder that the Grip X is a bestseller. LAT used the Grip X with a combination of different point sizes in black, blue and red to produce the three pieces of drawings i.e Hari Raya, Deepavali and Chinese New Year celebrations. Three of these festivals represent the major races in Malaysia and they will be used on Faber-Castell Malaysia’s social media platforms.
Mr Andrew Woon, the Managing Director of Faber-Castell Malaysia, said the celebration of Grip X’s success as well as the collaboration with Malaysia’s favourite cartoonist LAT, is also held in conjunction with the Merdeka Day and Malaysia Day celebrations.

“With the upcoming Merdeka and Malaysia Day celebrations, we would also like to remember the diversity of Malaysia which made the Grip X a success. The Grip X is made in Malaysia and it is a pen that is owned by most Malaysians, which makes it a favourite ballpen among Malaysians,” said Woon.

According to Woon, LAT is an ideal partner for this celebration because he is an iconic Malaysian cartoonist that is loved by all Malaysians. “Grip X does share some similar traits with LAT in terms of its popularity among Malaysians, a truly Malaysian product and most importantly a tool that is used to express creativity,” added Woon.
LAT’s Hari Raya drawing video has been released recently in June 2019 in conjunction with the Hari Raya Aidilfirtri celebration while the Deepavali drawing will be released in October 2019 and the Chinese New Year piece in January of 2020.

Working with Faber-Castell Malaysia on this project, LAT expressed delight and said this project is in line with his work which illustrates the Malaysian way of life.  “I am happy to be part of this Grip X project as it gives me the opportunity to share my art with more Malaysians. Grip X works great for my illustrations especially with its various point sizes which are ideal for creating various stroke sizes. I will continue to produce more Malaysian cartoons for Malaysians,” said LAT.
The Grip X with LAT’s cartoon is available nationwide at all bookstores, departmental stores and hypermarkets with multiple pack forms from the buy 3 get 1 free promo pack, the normal pack of 3 and the 40 pieces tub.
About Faber-Castell Malaysia 
Faber-Castell Malaysia was established in 1978 with only 8 staff. It started its production of natural rubber and PVC erasers back in 1980 and since then, it had been developed into one of the largest eraser manufacturers in the world with an export of 90% of 150 million pieces of eraser including writing instruments with latest Fast Dry GEL Innovation.
Keeping up with the company’s philosophy of being innovative and competent, Faber-Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and many more. In addition, Faber-Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Owing to its excellent innovation in product development, Faber-Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser.

To cope with its rapid development, Faber Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory’s special features is the Pencil Tower housing Malaysia’s Tallest Pencil. Awarded by the Malaysia Book of Records and the world’s longest pencil awarded by Guinness World Records measuring 19.75 meters in height and 0.8 meters in diameter. Making it a landmark in Malaysia.
Faber-Castell is also the first company in the stationery business to agree to a social charter that serves as a guiding principal for our staff welfare. In Malaysia a collective agreement was signed between its staff union and Faber-Castell Malaysia on October 11, 2004.
For more information about Faber-Castell, visit their website at http://www.faber-castell.com.my/ 


Popular posts from this blog

Batik Series by Emerald Brilliant Cheongsam Boutique 鑫碧旗袍 | Malaysia

Come and get together at Elegan Residensi, Taman Putra Perdana | Puchong

Experience Ultimate Refreshment With Tiger Crystal

Alam Flora & Dhes Cyber Eco Hunt 2019 | Malaysia

The New Bee In Town, Publika

A Night Of Wonders At The Singing Pizza Concert