Carlsberg Just Keeps Getting Better!
Probably The Best Beer In The World gets a refreshed identity and practical betterments reflecting more than 170 years of heritage and its constant Pursuit of Better
At the grand launch at Marimbar, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers.
Carlsberg’s “pursuit of better” has been encapsulated in the brand’s iconic history of 172 years since its establishment in Copenhagen, Denmark. The brand counts numerous ground-breaking milestones in its efforts to elevate the art of brewing, starting most notably with the establishment of the Carlsberg Laboratory in 1875 focusing on perfecting malting, brewing and fermentation.
“This year, we celebrate the 50th anniversary of our establishment in Malaysia and are proud to brew Carlsberg to the same international standards in our Shah Alam brewery. While the brand looks modern and new today, our beer is still brewed with the same natural ingredients and same attention to quality that gives Carlsberg that same great taste. Carlsberg just keeps getting better with its new look, but same great brew!” added Akiskalos.
Carlsberg’s new Fresh Cap employs a cleverly designed scavenger liner that removes oxygen from the headspace in the bottle, so you get fresher taste up to five-times longer in Carlsberg’s bottled beer.
For consumers who purchase Carlsberg cans, you can now open a 6-can pack of Carlsberg in next to no time with the Easy-to-Open perforated shrink wrap, allowing you to enjoy Probably The Best Beer In The World with ease and convenience without the need for a sharp object or worrying about sore fingers to pry open the pack.
Carlsberg is going greener with its switch to Cradle to Cradle Certified™ silver ink that is produced using renewable energy across its bottle labels. The ink helps improve the recyclability of packaging.
Carlsberg Malaysia is also the first Carlsberg market in the world to pioneer the use of a new wax emulsion coating on its refillable glass bottles which helps to double its lifetime. The coating reduces scuffing which extends the bottles’ longevity, allowing them to look new and scratch-free for longer, reducing the need for bottles to be taken out of circulation for recycling.
To learn more about Carlsberg’s new look and feel, betterments and promotions, visit the brand’s Facebook page at CarlsbergMY or check out www.probablythebest.com.my.