Tiger Beer Uncage The Roar | Malaysia

Tiger Beer launches the Tiger ROAR Project, a new platform celebrating emerging raw Malaysian talent with Four young creatives chosen to add an unconventional twist to The Beer Factory outlet in Hartamas. Tiger Beer has long been a champion for unconventional talent, courage and passion – inspiring Malaysians to ‘Uncage’ themselves and create unexpected possibilities. Now, Malaysia’s No. 1 Beer , is taking this to the next level with its new platform, the Tiger ROAR Project. Celebrating raw, emerging talent from the streets of Malaysia, the Tiger ROAR Project champions musicians, artists, fashion designers and chefs who challenge conventions, giving them a community, voice, and the courage to roar for all the world to hear.
Four unique talents have been selected by Tiger Beer to helm the Tiger ROAR Project this year – hip-hop artist and rapper Dato’ Maw, musician and chef Kent Lee, fashion designer Yong Sheng, and pyrographer and artist Sonia Luhong. Chosen for their unconventional approach to their work, all four have faced challenges which they’ve had to overcome in order to pursue their passion.

Working in partnership with The Beer Factory in Hartamas, Tiger Beer commissioned each of the four raw talents to create elements which will leave their own mark on the newly-opened outlet. From the bespoke staff outfits designed by Yong Sheng, Dato’ Maw’s music curation, to Sonia’s pyrography and Kent’s collaboration menu with The Beer Factory’s chef, the Tiger ROAR Project has given the talents a platform to show Malaysia what they are made of.
“Tiger Beer has long encouraged Malaysians to Uncage their passion to realize their dreams, and with the Tiger ROAR Project we are taking this to the next level. Our streets are a hotbed of emerging unconventional talent, from art and design to food and music, and as a brand we believe in giving them the spotlight their passion deserves.” said Pearly Lim, Marketing Manager for Tiger. Serving as the official launch of the Tiger ROAR Project, the opening of The Beer Factory Hartamas introduced to the four talents and their work, alongside a host of other performances and activities across two days.
Launched globally in November 2018 at a star-studded event in Seoul, South Korea, the Tiger ROAR Project celebrates unconventional, emerging raw talent from Asia and around the world. Another global event featuring some of Malaysia’s raw talents will take place later in the year – more details will be revealed in the months to come.
For more information on Tiger Beer and the Tiger ROAR Project Malaysia, visit https://www.tigerbeer.com/my/en/tiger-roar-info or www.facebook.com/TigerBeerMy

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