Teva Spring 2019 | Malaysia

Teva Spring 2019 GC100 Collection Targets a New Generation of Outdoor Enthusiasts In Malaysia, GC100 Collection Debut Coincides With "Born in the Canyon" Global Campaign

Teva Unveiled its Spring 2019 footwear collection paying homage to the brand's birthplace, the Grand Canyon, On the Granf Canyon National Parls's founding 100 years ago. Coined 'GC100', the collection sports a mix pf functional features and heritage details, tied together with canyon inspired webbing that evokes the vibrant aesthetic and earth tone hues of the park.
Teva is honouring its commitment to fostering more adventure in the outdoors by inspiring the next generation of modern explorers. A portion of the $100k, donation will do to the Conservancy's Grand Canyon Field school, providing scholarships for underserved youth. The program provides kids with immersive educational experiences throughout Grand Canyon National Park. The remainder of the donation will be used to fund the restoration of one of the most popular entries to the canyon.
In support of the GC100 collection and partnership with the Conservancy =, Teva will be celebrating all year with the "Born in the Canyon" brand campaign designed to share the inspiration and aws of this world wonder with a wider audience. This Spring, Teva will unveil a short video series titled "Faces of the Canyon" highlighting individuals who have profound connections to the Canyon and their Stories.
In Additionally, Teva will host a global contest where Malaysian consumers can enter to win a river trip in the Grand Canyon.


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