Klang Parade “Golden Prosperity” | Malaysia

ARA Goes For Gold This Chinese New Year Four Shoppers Will Be Taking Home Gold Bars At Klang Parade
The stage is set at Klang Parade for the final leg of what is sizing up to be ARA Asset Management Limited’s (“ARA”) biggest Chinese New Year campaign in Malaysia. In true spirit of the Lunar New Year, ARA’s malls—Klang Parade, Ipoh Parade, 1 Mont Kiara, and CITTA Mall—have taken to spreading good fortune through its “Golden Prosperity” campaign by giving away over RM200,000 worth of prizes and redemption premiums to big spenders. The climax of the campaign will be its Final Challenge at Klang Parade on 17​th February, where four winners will be rewarded with gold bars at the end of a series of challenges!
As the final destination for the campaign, Klang Parade spared no expense in decorating its Main Court, transforming the space into a regal platform that flourishes in red and dazzles in gold. Circular motifs feature heavily in the design, such as the arches flanking the stage and the gold coins at its base; all of which are an extension of ARA’s hope that shoppers would leave feeling fulfilled and prosperous. 

The “Golden Prosperity” campaign commences on 19 January and will last until 9 February. During this period, top spenders will be selected each week to compete at a “Supermarket Rush” on 10 February, and winners will move on to compete as a finalist at the Final Challenge at Klang Parade. Four gold bars are up for grabs, but only one of these is the coveted 100gm gold bar. Additionally, Boost, the official e-wallet for the campaign, will extend RM1,500 worth of credits to each of the 12 finalists at the grand finale.
 “The Final Challenge is devised as a game show, where the twelve finalists will partake in a battle of dexterity to see who comes up on top,” said Alan Thoo, Group Marketing Head. “Becoming a top spender is the easy part. We wanted to see how well these finalists fare at the games on stage when the gold bars are at stake.”

“We want to reward our loyal shoppers in a meaningful way, which is why the ‘Golden Prosperity’ campaign was designed to appeal like a massive giveaway,” commented Lim Chee Wai, General Manager. “We’re very thankful to the sponsors who have stood by ARA for this, as it is their contributions that have allowed our campaign to truly prosper.”
Klang Parade’s sister malls have also transformed for the upcoming festivities, with 1 Mont Kiara welcoming a giant Chinese Lucky Cat into its atrium, greeting shoppers with a wave of its Breathing Life into Familiar Places paw. At CITTA Mall, gold coins dangle enticingly at the mall’s Drop-Off Area, almost as if to shower shoppers with wealth! Up north at Ipoh Parade, a Chinese junk has docked at a makeshift harbour, symbolising the safe arrival of explorers as they brave new frontiers in their search for riches.

“All of the malls have adopted distinct identities with their designs for Chinese New Year, though they are all united under the ‘Golden Prosperity’ banner,” added Yong Shi Min, Senior Executive for Advertising & Promotions, Klang Parade. “For Klang Parade, we’ve decided to deviate from the usual traditional elements, and to adopt a more modern and grander stage  design having been inspired by sets like the ones used for China’s Spring Festival programme.”
Golden Prosperity
Anyone Can Win!
ARA is rewarding shoppers through its 4 malls this Chinese New Year!
From 19 Jan to 9 Feb, spend and stand a chance to redeem and win premiums and prizes from the RM200,000.00 prize pool! The top 3 spenders from each mall will be in the running to win 999.9 Fine Gold bars! (T&Cs apply)

Spend a minimum RM88 to redeem Red Packets; or RM288 and above to redeem a Piggy Plush Toy and an exclusive CNY Premium.* You also stand a chance to win the Grand Prize of a Gold Bar and other prizes!
*First come, first served basis; while stocks last. 

Stage 1 (19 Jan - 9 Feb)
Shop at Klang Parade and be among the Top 9 spenders from 19 Jan-9 Feb* to qualify to Stage 2.
*Selected weekly. 

Stage 2 (10 February)
Come sweep our supermarket to become the Top 3 finalists representing Klang Parade to compete in Stage 3!

Stage 3 (17 February)
It's the Golden Prosperity Final Challenge at Klang Parade! Succeed in a series of challenges to win the gold bars! All finalists will walk home with amazing prizes from our sponsors!

Other attractive prizes to be won include 2 return tickets to any local destination by Firefly, king-sized mattresses from Maju Home Concept and Stanzo handphones by U Mobile and Huawei. Sunglasses by Focus Point and Pro Eyes Studio, Space Joe Playland annual pass, meal vouchers by Ying Ker Lou, Nando’s, Union Roastery, The Manhattan Fish Market, The Chicken Rice Shop, The Barn, Nasi Lemak Ong, Don Kaiten, Secret Recipe, Lava Steamboat and Texas Chicken. Lego set and meal vouchers from Blokke café, shopping vouchers from Village Grocer, Jaya Grocer, Econsave, Caring Pharmacy, Nike and Home Fix. contributions from Circus. All of whom are tenants at ARA’s four malls.
About Klang Parade
Klang Parade, the place where families come together, has been operational since 1995 and underwent major refurbishment in 2013, is one of the major shopping malls for Klang. Its carefully planned and excellently executed refurbishment process landed the project an International Property Award (2016 – 2017), and the mall continues to shine as a prominent landmark located along the bustling Jalan Meru. A family-centric venue that doubles as a massive event space, Klang Parade is a contemporary shopping complex nestled in a sea of retro shop lots, catering to savvy shoppers everywhere. Klang Parade goes to great lengths to guarantee a pleasant shopping experience, paying substantial attention to the assortment of international and regional brands available to the public.


Corporate Information
Klang Parade (along with four other malls in Malaysia: CITTA Mall, 1 Mont Kiara, Ipoh Parade, and AEON Bandaraya Melaka) is managed by ARA Asset Management Limited (ARA), a premier global integrated real assets fund manager with a presence in 62 cities across 20 countries. As at 30 June 2018, the Gross Assets Managed by ARA Group and its Associates is approximately RM236 billion.

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