SYSTEMA ADVANCE Anti-Plaque Toothpaste | Malaysia
SAVE YOUR GUMS, SAVE YOUR TEETH
~ LAUNCH OF THE SYSTEMA ADVANCE ANTI-PLAQUE TOOTHPASTE
SYSTEMA understands the widespread issue of gum disease. With the in-depth understanding of oral needs and thorough consumer research, SYSTEMA is now launching Lion Japan’s biggest breakthrough; SYSTEMA ADVANCE, the first anti-plaque bacteria toothpaste with Advance Plague Buster technology combining TDS, IPMP to breaks down plaque and kills 99.9% bacteria in hard to reach area especially inside gum pocket and GK2 to soothes gum discomfort.
SYSTEMA ADVANCE Anti-Plaque Toothpaste helps provide 24-hours protection against oral bacteria with twice brushing daily and 4 x better prevention of gum problems than ordinary toothpaste
SYSTEMA ADVANCE Anti-Plaque Toothpaste with its Advance Plaque Buster works in 3 ways:
- TDS breaks down plaque to enable easier removal
- IPMP to penetrate the plaque bio film in the gum pocket and kill 99.9% bacteria inside
- GK2 to soothe gum discomfort
SYSTEMA ADVANCE Anti-Plaque Toothpaste comes in 3 variants which are SYSTEMA ADVANCE Extra Gum Protection that has a fresh aromatic peppermint flavour with a spearmint note, SYSTEMA ADVANCE Deep Clean Whitening which has a longer lasting mint flavour with particles in the paste and SYSTEMA ADVANCE Extreme Clean Breath that provides fresh double mint flavour with long-lasting cooling technology for longer feeling of fresh breath.
Now, Systema is able to provide a comprehensive SYSTEMA Anti-Plaque System of toothbrush and toothpaste to help keep gums and teeth healthy for life. SYSTEMA ADVANCE Anti-Plaque Toothpaste to break down plaque and kills bacteria inside gum pockets while Systema 0.02mm super tapered bristles toothbrush aid in the physical removal of plaque from the hard-to-reach areas especially in between teeth, along gum line and inside gum pockets to help keep gums and teeth healthy for life.
More importantly, through Preventative Dentistry, Systema aim to educate and equip Malaysian consumers with better oral health knowledge through continuous oral health campaigns towards a quantum leap in better oral health for all.
In conjunction with the launch of SYSTEMA ADVANCE Anti-Plaque Toothpaste, Systema kicked off a Nationwide gum health awareness campaign held in collaboration with the Oral Health Programme, Ministry of Health Malaysia (‘MOH’), the Malaysian Society of Periodontology (‘MSP’) and the Faculty of Dentistry, Universiti Teknologi MARA (‘UiTM’). Themed “SAVE YOUR GUMS, SAVE YOUR TEETH”, the campaign was officiated by Dr. Nomah bt Taharim the Principal Director of Oral Health, Ministry of Health Malaysia. This oral health campaign is to encourage the public to take the first step towards attaining healthy gums by getting their gum checked in an effort to alleviate gum disease.
There will be Mobile Dental Clinics provided by MOH and UiTM which will be touring various locations across Malaysia where the public will be able to participate and get their gum-health checked for free. This campaign further enhances Lion Corporation Japan’s mission to raise awareness and educate the community on gum diseases and good oral health care.
In the spirit of helping more Malaysians to achieve healthy gums and teeth, SYSTEMA pledged 30,000 SYSTEMA ADVANCE Anti-Plaque Toothpaste samples with gum health educational leaflet for the “SAVE YOUR GUMS, SAVE YOUR TEETH” CAMPAIGN. The SYSTEMA ADVANCE Anti-Plaque Toothpaste will be provided to the community through the Malaysian Society of Periodontology and UiTM at the on-ground gum check activity thus further enabling Malaysian consumers to achieve healthy gums and teeth for life.
SYSTEMA ADVANCE Anti-Plaque Toothpaste is now available in all leading stores and pharmacies nationwide at RM12.55. Now, achieving healthy gums and teeth is easy with SYSTEMA. Good oral health care practice does more than just protect your teeth; it is a great start to healthy gums which will lead to a healthier life!
For more information about SYSTEMA ADVANCE Anti-Plaque Toothpaste or to catch the “SAVE YOUR GUMS, SAVE YOUR TEETH” campaign Mobile Dental Clinic, please visit www.southernlion.com.my and its official Facebook page www.facebook.com/KeepSmilingMY
About Southern Lion Sdn Bhd
Southern Lion Sdn Bhd is a joint venture company between LION CORPORATION Japan and Lam Soon (M) Bhd. It started its operations in April 1987 and grown to today’s position as the No.1 Detergent Manufacturer in Malaysia with many leading brands like TOP, Bio Zip, Shokubutsu, Systema, Fresh & White and Kodomo. Southern Lion strives to continuously improve the quality of life of consumers by offering them products of innovative concepts at affordable prices.