Think Football Think Carlsberg
“Probably The Best Football Beer” Campaign Ever by Carlsberg!
Over 3,000 parties, rewarding prizes like trip to Liverpool FC match in UK, jerseys, umbrellas, bottle and can cooler sleeves and an online game to keep the football fever alive
Calling all footie fans! As the countdown begins to the most anticipated football event of the year, this is your chance to score limited edition merchandise from Carlsberg’s “Probably The Best Football Beer” campaign. The campaign calls out to beer lovers and football fans alike to collect merchandise of their favourite country namely England, France, Germany, Brazil, Spain and Portugal.
Living up to its brand promise of delivering Probably The Best, Carlsberg – “Probably The Best Beer In The World” and Carlsberg Smooth Draught – “Probably The Smoothest Beer In The World” are commemorating the football event by featuring the mentioned six countries’ flag on its bottles and cans over Carlsberg’s signature hop leaf shape as limited edition packaging.
www.probablythebest.com.my/football to be in the top of the leaderboard. In addition to the online game, football fans can catch up on the latest football news updates, upcoming matches, results, selected outlet parties’ details and the ongoing nationwide promotions by simply bookmarking the page.
|michelle lee & Mark O'Dea|
Carlsberg is not stopping there! Taking it a step further, the brand also provides consumers a chance to “Buy and Win” at roadshows held at participating hypermarkets. Consumers just need to make a purchase of a carton of Carlsberg or Carlsberg Smooth Draught and will be able to participate in the game to deliver their best kick and walk away with football merchandise. There is also the “Swipe and Win” contest for consumers to win football merchandise, and also to score exclusive party passes for them along with three friends to enjoy the vibrant atmosphere.
So, as tensions mount for all you supporters out there, take your experience to the next level by being a part of the game with “Probably The Best Football Beer” promo and enjoy Carlsberg and Carlsberg Smooth Draught to be rewarded with exclusive limited-edition merchandise. Carlsberg Malaysia’s “Probably The Best Football Beer” campaign joins Pavilion KL for this exciting event together with Vivo Malaysia and Hisense.
Logon to www.probablythebest.com.my/football for selected outlet parties, the latest match and news updates, results and ongoing promotions. Follow www.facebook.com/CarlsbergMY for updates of Carlsberg’s upcoming events and promotions!