IT’S SOMERTIME , ANYTIME WITH SOMERSBY , MALAYSIA

Catch the iconic Somertime VW Kombi vans this April to celebrate life’s little pleasure with Somersby

Kuala Lumpur, 29th March 2018 – There's nothing quite like being outdoors, basking under the sun to celebrate life’s little pleasure with family and friends, complete with a refreshing Somersby cider in hand. This April, Somersby invites cider lovers to make the most of Malaysia’s all-round ‘summer’ by extending experiencing a fun and jolly campaign named Somertime, Anytime featuring Somersby Apple cider, Somersby Blackberry cider and Somersby Sparkling Rosé on the wheel.
At the campaign launch preview held at Glasshouse @ Seputeh recently, three iconic Somertime Volkswagen Kombi vans with open hatch roofs and fold out counter tops, doubling up as Somersby bars, were unveiled to over 300 guests, trade partners and members of the press. The vehicles, decked with flamboyant Somersby branding are deployed to meet cider lovers through nationwide sampling activations celebrating life’s little pleasure when one enjoys a Somersby; as a happy hour drink or during gatherings with good friends Anytime really!
Charles Wong, Marketing Director of Carlsberg Malaysia said, “Somertime, Anytime accentuates Somersby as a fun, spontaneous and care-free brand! The Somertime VW Kombi vans and nationwide promotions will enable cider lovers to enjoy Somertime, Anytime and reinforces Somersby’s position as the best-selling cider in Malaysia.”
During the launch gambit, Carlsberg Malaysia’s management team made a special appearance and served guests their favourite Somersby variants from the makeshift Somertime VW kombi van bars. As guests sipped on their cider, many were seen trying out UV body marbling art with neon and ultraviolet paint as well as the Somersby tree ring toss game. For the social media lovers, lounge pockets such as garden swings, seesaws and ‘hang-out beds’ were the perfect chill out spot to get those Insta-worthy moments!
The Somertime, Anytime consumer engagement allows consumers to mix and match their favourite Somersby Apple, Blackberry & Sparkling Rosé variants. Not only that, buy-1-free-1 vouchers for one (1) 330ml bottle of any Somersby cider variants will be given out through the month of April at respective Somertime, Anytime roving locations.
Snap and share your photos when you catch the iconic Somertime VW Kombi vans on Instagram and Facebook with the hashtag #SomertimeAnytime and #SomersbyMY to be in the running to win attractive prizes. Ten (10) Somersby cartons (24 X 330ml) and 30 Somersby 4-can pack (4 x 320ml) are up for grabs! Do check Somersby’s official social media platforms to find out more on the Somertime, Anytime roving schedules and locations near you.
At selected hypermarkets and supermarkets, Somersby lovers are entitled to one (1) free can (320ml) of Somersby Blackberry with the purchase of a 6-can pack (6x 320ml) of Carlsberg or Carlsberg Smooth Draught. From March 30 to April 1, 4-can pack (4 x 320ml) of Somersby will be going for only RM19.90 Purchase a can (320ml) of Somersby at convenient stores such as 7 Eleven, KK Mart and myNEWS.com on April 14 and 15 to enjoy the 2nd can for half the price!
Selected dining outlets and bars will also be featuring weekday and weekend promotions . Happy hour goers will be able to enjoy a bottle of Somersby (330ml) for RM10 before 8pm daily. Somersby will also feature weekend brunch set menus pairing options with a bottle of Somersby (330ml) going for only RM10. For more info on #SomertimeAnytime, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.
About Somersby
Somersby is the bestselling cider in Malaysia*. It is a refreshing alcoholic drink made from real fruit juices and natural fruit flavouring. Best served over ice, Somersby Cider, with 4.5% alcohol, is sweet and refreshing with no beer after-taste. It is an easy drinking alternative to beer with sparkling bubbles, making it the perfect alcoholic beverage to enjoy at any moment of the day, Somersby Cider contains no artificial sweeteners, flavours or colourings and it is available in Apple and Blackberry variants.
SOMERTIME, ANYTIME PROMOTIONS! HYPERMARKETS & SUPERMARKETS

  • Purchase a Somersby 4-Can Pack (4 x 320ml) at RM19.90
  • Purchase a Carlsberg or Carlsberg Smooth Draught 6-can pack (6 x 320ml) and receive 1 free can (320ml) of Somersby Blackberry

Date: 30 March to 1 April 2018

For those who love to enjoy Somersby at home or during gatherings, it’s your chance to rejoice! Somersby will be running a 3-day special where consumers can enjoy a 4-can pack at only RM19.90!
Date: 1 April to 30 April 2018

Receive one (1) free can (320ml) of Somersby Blackberry with the purchase of a 6-can pack of Carlsberg or Carlsberg Smooth Draught. Participating Outlets: Selected leading hypermarkets & supermarkets in Peninsular Malaysia only excluding Langkawi. Find the full list on www.facebook.com/Somersbymy

CONVENIENT STORES

  • Purchase a second can of Somersby at 50% off

Date: 14 & 15 April 2018

A 2-day special where consumers can enjoy their second can (320ml) of Somersby cider at half price! Participating Outlets: KK Mart & myNEWS.com outlets in Peninsular Malaysia only excluding Langkawi. 7-Eleven outlets nationwide including East Malaysia .

BARS & RESTAURANTS

  • Enjoy a Somersby at RM10 during early happy hour daily
  • Pair your weekend brunch set menu with Somersby for only RM10

Date: 1 April to 30 April 2018

Consumers can enjoy early happy hour promotion before 8:00pm and weekend-only brunch pairing from 11:00am to 3:00pm at participating outlet(s). Participating Outlets: Find the full participating list and promotions www.facebook.com/Somersbymy

SOMERTIME, ANYTIME ROVING ENGAGEMENT

  • Receive a Buy 1 Free 1 Somersby Cider Voucher

Date: 30 March to 29 April 2018

Visit the Somertime, Anytime roving locations nationwide and receive a voucher that entitles you to purchase one (1) bottle (330ml) of any Somersby Cider variant and get one (1) bottle of the same purchased Somersby Cider variant for free at participating outlet(s). Participating Outlets and Roving locations: Find the full list of participating outlets, location list and schedules at www.facebook.com/Somersbymy

SOMERTIME ‘SNAP, SHARE & WIN’ CONTEST

  • Snap a photo with the Somertime Kombi vans and stand a chance to win exciting prizes!

Date: 30 March to 29 April 2018
Snap & share your photos on social media when you catch the Somertime,Anytime Kombi van rovers nationwide with hashtags #SomersbyMy and #SomertimeAnytime to be in the running to win. 10 x Somersby bottle cartons (24 X 330ml) and 30 x Somersby 4-can pack (4 x 320ml) are up for grabs!

Roving locations: Find the full location list and schedules at www.facebook.com/Somersbymy

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