Nippon Paint's Child Wellness Programme , Malaysia
NIPPON PAINT LAUNCHES CHILD WELLNESS PROGRAMME WITH NATIONAL ASSOCIATIONS
Introduces Malaysia’s First Child Wellness Range: A series of child-friendly, functional coatings
The launch event was graced by Prof Datuk Dr Mohd Sham Kasim, Past President of Malaysian Paediatric Association (MPA) and Former Secretary General of Asia Pacific Paediatric Association (APPA); Dr Amir Hamzah Dato’ Abd Latiff, President of Malaysian Society of Allergy & Immunology (MSAI); Ms Norsheila Abdullah, President of Persatuan Pengasuh Berdaftar Malaysia (PPBM) and Ms Eveleen Ling, President of Persatuan Tadika Malaysia (PTM).
Speaking at a panel discussion session after the official launch, Dr Amir Hamzah explained, "With easy access to information via the internet, many parents today are equipped with their own 'digital doctor', by surfing on various websites to check on their children's symptoms and treatment options. However, this may result in misdiagnosing as there are many symptoms that may appear similar to various conditions. In addition to that, it may be challenging to verify the authenticity or credibility of the information provided. Thus, the Malaysian Society of Allergy and Immunology (MSAI) is pleased to collaborate with Nippon Paint on the Child Wellness Programme to provide expert advice to parents and key decision makers.”
Under the Child Wellness Programme, the partnership with MPA will see collaborative efforts in public outreach through seeding of expert and educational content, engagements with medical experts as well as roundtable sessions as provision of first line of advice to parents.
While Nippon Paint is collaborating with MSAI to highlight key information to raise awareness on indoor allergens in health-related issues via a web series on Nippon Paint’s Facebook platform and other engagements such as Facebook Live clinics, expert speaker series and expert roundtable sessions . As part of the Child Wellness Programme, Nippon Paint will also play a vital role as an advisory panellist for both PPBM and PTM, participating in training sessions, workshops to educate child care providers, kindergarten operators on the importance of indoor environment for children . Nippon Paint will also provide advisory services on selection of colours and kids-safe coatings from its Child Wellness Range to facilitate a uplifting and safer indoor environment for children
According to Malaysian Society of Allergy and Immunology, one out of three Malaysians suffer from some form of allergy, children from parents with allergies also stand a 50-80% chance of developing an allergy. Parents and child care providers may lack relevant knowledge on the importance of the role a conducive indoor environment plays for the development of children . At a young age, infants spend most of their time in the crib breathing in twice the amount of air as compared to an adult. Thus, indoor air quality should not be taken lightly as infants spend up to 8-20 hours a day indoors.
As babies continue to grow and make their way into toddlerhood, children at this age develop the sense of curiosity in which, crawling, flipping over, touch, bite, feel would come into place. The potential of indoor health risks then increases as children are now exposed to various surfaces such as walls and floors that may contain viruses and bacteria.
Children below the age of 5 are the most vulnerable to viruses and bacteria such as HFMD. With diseases like HFMD and H1N1 that were endemic in Malaysia, there is a need to seed out relevant information to educate parents and child care providers on the importance of indoor environment as children spend most of their time either in a day care centre, school or at home.
Creativity through play is essential for the child’s mental and physical development as it helps to enhance cognitive skills as well as self-worth and self-esteem values. Safe indoor environment should be a priority for all, however, parents and child care providers should also look into ways to provide an uplifting, conducive environment to encourage creativity. 20% of Malaysian children suffer from stress and anxiety due to stifling of play as most parents or caretakers provide restricted access to the type of play avoiding some “forbidden” plays such as scribbling on walls .