VITAGEN Celebrates 40 Years Birthday
(From left) Pn. Nordina Baharom, Senior Brand Manager, VITAGEN, Mr. Michael Ong 王明利, Deputy General Manager, VITAGEN, Mr. Poh Eng Lip 傅英立, General Manager, VITAGEN, Ms Yap Jay Queen 葉潔群, Marketing Manager, VITAGEN, at the celebration of VITAGEN’s 40th anniversary and introduction of the brand’s ‘A Better Gut Begins with VITAGEN’ campaign .
The prevalence of adults who are overweight is up to 30% . Obese Malaysians make up 17.7% of the total population . This combination means that almost half the country’s population are either overweight orobese . Diseases of the digestive system or gut are listed as among the 10 principal causes of hospitalisation (9.14%) and death (3.81%) in private hospitals , while colorectal cancer is ranked as the second most commoncancer among Malaysians at a high 12.1%.Many aliments including stress , seemingly unrelated to the human digestive system are caused by gut problems . Understanding how the gut works and how to care for it is essential to overall well being. VITAGEN has been expanding its efforts to promote good gut health to Malaysians through on-going campaigns and activities aimed at creating awareness and forming healthy lifestyle habits about the importance of good gut health . The brand is also catering to Malaysians with specific health and dietary preferences with reduced sugar and collagen variants . Recently the VITAGEN Less Sugar variant was awarded the Healthier Choice logo under the Ministry of Health .
VITAGEN’s General Manager , Mr. Poh Eng Lip said , “Malaysians need to get healthy . This year , we are employing different strategies and approaches because the traditional discourse of , ‘don’t do this or that because it is bad for you does not work with the younger generation .”VITAGEN has been championing digestive care for the past 40 years through its popular school programmes , collaborations with organisations such as Digestive Health Malaysia and the Nutrition Society of Malaysia as well as sponsorship of sporting and entertainment events , among others .
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