The Glenlivet Malaysia presents The Glenlivet Code
THE GLENLIVET CHALLENGES CONSUMERS TO CRACK THE ULTIMATE WHISKY MYSTERY
The Glenlivet launches latest limited edition The Glenlivet Code to push the boundaries of flavour exploration
Group Shot from left: Kent Lim, Senior Brand Executive of Pernod Ricard Malaysia, Emmanuel Dokhelar, Marketing Director of Pernod Ricard Malaysia, Benedict Yong, Brand Manager of Pernod Ricard Malaysia
Those who succeeded to crack the code, comprising members of the media, The Guardians of The Glenlivet from the Malaysian Chapter, and winners from members of the public who participated in a Facebook contest, were treated to an exquisite evening with the latest limited edition from the single malt that started it all.
Maintaining the exceptional quality that The Glenlivet is famed for, The Glenlivet Code presents the brand’s smooth and fruity house style with some additional twists for a moment of definitive pleasure. Its release is supported by an interactive digital experience, inspired by the famous British code breakers and aims to test consumers’ knowledge and understanding of Single Malt whisky.
The Glenlivet Code digital, augmented reality experience invites whisky connoisseurs to scan a code on the back of their bottle carton using the Shazam app to enter a virtual underground room. Here, they will be greeted by a hologram of The Glenlivet’s Master Distiller, Alan Winchester, who will challenge them to decode the taste of the liquid by selecting four aromas for the nose and four flavours for the palate from thousands of possible combinations.
Alan Winchester comments: “With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet. This year’s limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”
|Photo credit to : LW Photography|
Limited quantities of The Glenlivet Code will also be available at the following selected trade partners from 17 August 2018 onwards:-
3. Jason Food Hall, Bangsar Shopping Centre
4. Jaya Grocer, The Gardens, Mid Valley
5. Jaya Grocer, The Starling, Uptown Damansara
Keep an eye out for updates at The Glenlivet Official Facebook Page at https://www.facebook.com/TheGlenlivetMY/.
For Malaysians interested in joining the Malaysian chapter of The Glenlivet Guardians, please sign up on http://theglenlivetguardians.com.my/.