The Glenlivet Malaysia presents The Glenlivet Code

THE GLENLIVET CHALLENGES CONSUMERS TO CRACK THE ULTIMATE WHISKY MYSTERY
The Glenlivet launches latest limited edition The Glenlivet Code to push the boundaries of flavour exploration

Kuala Lumpur, 1 August 2018 - The Glenlivet Malaysia presents The Glenlivet Code, a mysterious Single Malt Scotch whisky which is being released without cask information or tasting notes to take whisky connoisseurs on a journey of discovery whilst also putting their Single Malt knowledge to the test. Inspired by the iconic British Code breakers, the limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker.
Group Shot from left: Kent Lim, Senior Brand Executive of Pernod Ricard Malaysia, Emmanuel Dokhelar, Marketing Director of Pernod Ricard Malaysia, Benedict Yong, Brand Manager of Pernod Ricard Malaysia
To attend the closed tasting of The Glenlivet Code to mark its launch in Malaysia, guests had to first decode a word puzzle diagram on the invitation to get the name of the venue.  The puzzle diagram consisted of numbers that ultimately represented an alphabet.  Figuring out which alphabet was represented by each number would lead to the unveiling of the venue location for the launch.

Those who succeeded to crack the code, comprising members of the media, The Guardians of The Glenlivet from the Malaysian Chapter, and winners from members of the public who participated in a Facebook contest, were treated to an exquisite evening with the latest limited edition from the single malt that started it all.
On the coded challenge just to get an invite to the Malaysian launch event, Pernod Ricard Malaysia Brand Manager for whiskies and malts Benedict Yong said, “Our new mysterious malt comes with a fun challenge for enthusiasts.  Sensory challenges open up a window for connection not just with our understanding and appreciation of single malt whisky, but also with the community of whisky lovers at large.”

Maintaining the exceptional quality that The Glenlivet is famed for, The Glenlivet Code presents the brand’s smooth and fruity house style with some additional twists for a moment of definitive pleasure. Its release is supported by an interactive digital experience, inspired by the famous British code breakers and aims to test consumers’ knowledge and understanding of Single Malt whisky. 

The Glenlivet Code digital, augmented reality experience invites whisky connoisseurs to scan a code on the back of their bottle carton using the Shazam app to enter a virtual underground room. Here, they will be greeted by a hologram of The Glenlivet’s Master Distiller, Alan Winchester, who will challenge them to decode the taste of the liquid by selecting four aromas for the nose and four flavours for the palate from thousands of possible combinations.
After decoding the flavours of the new whisky, participants will be given a score which they can post on social media to see how they rank against their peers. The official tasting notes won’t be revealed until the end of the year to give Single Malt enthusiasts the time to discover and enjoy the liquid themselves.

Alan Winchester comments: “With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet. This year’s limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker and we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”
Photo credit to : LW Photography
For the Malaysian Market, The Glenlivet Code was launched on 1 August 2018. The Glenlivet Guardians from the Malaysian Chapter will be offered exclusive purchase privileges of the first 60 bottles will be available from https://thecask.my/ retail at RM580.

Limited quantities of The Glenlivet Code will also be available at the following selected trade partners from 17 August 2018 onwards:-

1. Winetalk
2. Boozeat
3. Jason Food Hall, Bangsar Shopping Centre
4. Jaya Grocer, The Gardens, Mid Valley
5. Jaya Grocer, The Starling, Uptown Damansara

Keep an eye out for updates at The Glenlivet Official Facebook Page at https://www.facebook.com/TheGlenlivetMY/.

For Malaysians interested in joining the Malaysian chapter of The Glenlivet Guardians, please sign up on http://theglenlivetguardians.com.my/.

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