Indulge In Pink Moment With Somersby Sparkling Rose
Somersby dedicates its rosé cider to the ladies, as it becomes a permanent variant to the country’s leading cider.
Ladies, it’s time to raise your glasses in celebration of pink! Somersby Sparkling Rosé is here to stay and it has its most devoted cider lovers to thank; the ladies. The variant is setting out to be the first cider in Malaysia that is dedicated to women, turning their ordinary moments elegantly pink and inviting them to enjoy the perfect drink for their pink moments in June and July.
Through its #SomersbyPinkMoments campaign, Somersby Sparkling Rosé is inspiring ladies to pamper themselves and enjoy their ‘me times’ with a complimentary glass of Somersby Sparkling Rosé, turning their ordinary occasions into pink moments. Whether it’s enjoying a night out with the ladies, sweating it out to a favourite workout, getting a manicure or just treating oneself to a professional blowout at the salon, Somersby Sparkling Rosé aims to turn all these moments pink with a glass of sparkling rosé in hand.
To launch the campaign, Somersby Sparkling Rosé hosted the pinkest party of the year, celebrating with over 400 guests at Liberte @ Menara Lien Hoe in Petaling Jaya. Managing Director of Carlsberg Malaysia Lars Lehmann, together with the ladies from Carlsberg’s senior leadership team, Corporate Communications & CSR Director Pearl Lai, HR Director Felicia Teh and Senior Brand Manager of Somersby Stella Yew, unveiled four (4) pop-up pink stations as part of the launch gambit; Pink Lounge, Pink Salon, Pink Fitness Studio and Pink Boutique, allowing guests to envision their very own pink moments during the two-month campaign.
“Somersby Sparkling Rosé has been a favourite among the ladies since its launch last year. It was only apt to dedicate this variant to them and their universe, making it the first cider in the country specially dedicated to women. The Pink Moments campaign aims to inspire women to spend more ‘me time’ by immersing themselves in the experience with a glass of Somersby Sparkling Rosé, simultaneously turning their moments pink with the perfect drink”, expressed Lars Lehmann.
Guests were seen getting pink hair highlights, throwing a few friendly punches with pink gloves on, savouring pink nitrogen ice-cream, and striking their perfect pink pose at the respective pink stations. The experience depicted the campaign’s tagline – Perfect Drink for Pink Moments as guests immersed in these pink moments while savouring the Somersby Sparkling Rosé.
It also perfectly represented what ladies could enjoy via the #SomersbyPinkMoments campaign during their ‘me time’ and pampering sessions at participating outlets comprising fitness studios, bars and restaurants, hair salons, nail parlours and boutiques throughout June till July.
Every Wednesday in June, ladies can enjoy a complimentary Somersby Sparkling Rosé during ladies night at 100 participating bars and outlets. Exciting prizes also await ladies who snap and share their best pink moments on social media.
Somersby Sparkling Rosé also partnered with beauty and wellness outlets across the Klang Valley; Salons such as Number 76, 176 Avenue and Centro Hair Salon; Boutiques such as MGP Label, ARIA the Label, Duchess & Co, AMBERSZE, Define Haute and Glam Edge; Fitness studios such as Fire Station Fit, Fly Project and Fort Gyms; Nail salons such as Posh Nail Spa, all to ensure the ladies are able to enjoy their pink moments over a free glass of Sparkling Rosé.
Somersby Sparkling Rosé is now available in East Malaysia and Peninsular Malaysia. For more details on #SomersbyPinkMoments, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.
About Somersby Sparkling Rosé
Somersby Sparkling Rosé is a refined semi-sweet apple rosé cider that balances the flavour of juicy red berries with a refreshing floral aroma on the nose. Elegantly designed with 4.5% alcohol, it has the same grown up flavour and structure as sparkling wine, at the same time, keeping the familiar refreshing fun taste you can expect from Somersby. Designed to appeal to a more mature palette, Somersby Sparkling Rosé is best served chilled in wine glasses and bottles placed in buckets to deliver a premium experience. It is currently only available in Denmark, Norway, Finland and Sweden. Malaysia is the first country outside of Europe to launch this innovation.
Somersby is the bestselling cider in Malaysia*. It is a refreshing alcoholic drink made from real fruit juices and natural fruit flavouring. Best served over ice, Somersby Cider, with 4.5% alcohol, is sweet and refreshing with no beer after-taste. It is an easy drinking alternative to beer with sparkling bubbles, making it the perfect alcoholic beverage to enjoy at any moment of the day, Somersby Cider contains no artificial sweeteners, flavours or colourings and it is available in Apple and Blackberry variants.
LADIES NIGHT PROMOTION
- Ladies drink sparkling rosé for free every Wednesday during ladies night
- Date: 1 June to 30 June 2018
Ladies, gather your girlfriends because this pink moment just gets better! Somersby Sparkling Rosé will be served complimentary during Ladies Nights at 100 participating bars and outlet(s) and we’ve got 100 bottles to be given away in each participating outlet every Wednesday’s so do not miss out! Limited to one bottle per person*.
Participating Outlets : Find the full participating list and promotions www.facebook.com/Somersbymy
*First come first serve. While stocks last.
LADIES PARTNERING OUTLETS
- Complimentary Somersby Sparkling Rosé during ladies ‘me time’.
- Date: 1 June to 31 July 2018*
Turn your ordinary ‘me time’ moments pink with complimentary Somersby Sparkling Rosé when you pamper yourselves at participating outlets below :
- MGP, Mid Valley Megamall, KL
- MGP, 1 Utama Shopping Centre, PJ
- MGP, Avenue K Shopping Centre, KL
- ARIA The Label, Mid Valley Megamall, KL
- Define Haute, Section 16, PJ
- Duchess & Co, Bangsar, KL
- Glam Edge, Bandar Sunway, PJ
- AMBERSZE, Tropicana Avenue, PJ
- Centro Hair Salon, The Gardens Mall, KL
- 176 Avenue, Bangsar, KL
- Number 76, Mid Valley Megamall, KL
- Number 76, Publika, KL
- Number 76, Bangsar, KL
- Number 76, Starhill Gallery, KL
- Number 76, Paradigm Mall, JB
- Flycycle, Mont Kiara, KL
- Fly Project, DC Mall, Damansara, KL
- Fire station Fit, Jalan Batai, KL
- Fire station Fit, Plaza Mont Kiara, KL
- Fort Gyms, Tropicana Avenue, PJ
- Posh Nail Spa, TTDI, KL
- Posh Nail Spa, SS2, PJ
Participating Outlets and locations: Find the full list of participating outlets and location list at www.facebook.com/Somersbymy
*First come first serve. While stocks last
HYPERMARKETS & SUPERMARKETS
- Purchase a 4-bottle Pack (4 x 330ml) of Somersby Sparkling Rosé at RM29.90
- Date: 1 June to 30 June 2018
If you’re looking to enjoy your pink moment at home, indulging over a plate of your perfect light meal, here’s a great deal for you. Somersby Sparkling Rosé’s 4-bottle pack will be available for purchase at only RM29.90 throughout the month of June!
Participating Outlets: Selected leading hypermarkets & supermarkets in Malaysia excluding Langkawi. Find the full list on www.facebook.com/Somersbymy
- Snap and share a photo with your girlfriends during Ladies Night and stand a chance to win exciting prizes!
- Date: Date: 1 June to 30 June 2018
Snap & share your photos on social media when you enjoy Ladies Night at Somersby Sparkling Rosé’s participating bars & outlets. Give us your best pose enjoying the perfect drink during your pink moment and share it on social media with #SomersbyLadiesNight #SomersbySparklingRosé and #SomersbyMy to be in the running to win. Ten (10) cartons of Somersby Sparkling Rosé are up for grabs!
Terms & Conditions: Find the full T&C and outlet lists at www.facebook.com/Somersbymy
SOMERSBY SPARKLING ROSÉ AVAILIBILITY
Somersby Sparkling Rosé is now available in East Malaysia too! Now you can enjoy Somersby Sparkling Rosé throughout Malaysia in individual bottles (330ml) and 4-bottle packs (4 x 330ml) at leading hypermarkets and supermarkets, as well as major premium restaurants and concept bars.
Availability: Find the full location list at www.facebook.com/Somersbymy