Chivas Regal Launches Unique MIZUNARA Cask Edition In Malaysia

THE WORLD’S FIRST SCOTCH WHISKY SELECTIVELY FINISHED IN MIZUNARA OAK CASKS

KUALA LUMPUR - Chivas Regal, the world’s first luxury whisky, has announced the launch of Chivas Regal Mizunara in Malaysia. Chivas Regal Mizunara is the world’s first Scotch whisky to be selectively finished in sought-after Japanese Mizunara oak casks, and marked a new milestone in innovative whisky-making when it was first unveiled exclusively in Japan in 2013.
Following success in Japan and subsequently France and Thailand, now whisky aficionados in Malaysia will be able to experience the unique taste of Chivas Regal Mizunara – which will be available in limited quantities in selected outlets (please refer to the list below for availability) since March 2018.
The process of crafting Chivas Regal Mizunara is highly bespoke, involving the introduction of Mizunara oak casks to the finishing process. These casks, crafted from trees indigenous to Japan, are extremely scarce, and renowned for their distinctive porous nature – making whiskies finished in Mizunara casks some of the most coveted amongst whisky blenders and collectors.
At the launch event for the Malaysian market, Pernod Ricard Malaysia Brand Manager Benedict Yong said, “The whisky world is wide and varied, steeped in craftsmanship.  Japanese powerhouse whiskies were inspired by Scottish whiskies to begin with.  Now we have an instance of paying homage the other way around, a blend inspired with a Japanese influence.  To say is its it is an exciting addition to our lineup here in Malaysia is an understatement.”
The venue for the launch occasion was the Bar des Embiez, located on the premises of the Pernod Ricard Malaysia headquarters and fittingly decked out in a Japanese contemporary theme for the evening.
Sebastien Mouquet, Managing Director of Pernod Ricard Malaysia opening speech Said : “Among blenders, Mizunara oak casks are highly respected for two main reasons: first, they are incredibly rare; and secondly, once sourced, they present complex challenges for ageing whisky. The porous nature of the oak results in a greater influence of flavour from the casks, meaning the quality of each batch must be meticulously and individually assessed.
However, if the process is mastered, the resulting whisky is truly unique, as showcased by Chivas Regal Mizunara. I hope whisky lovers in Malaysia will enjoy this truly distinctive, luxury blend: a new experience within the Chivas Regal range, and a fitting Scottish tribute to this exceptional Japanese oak.”
A blend of the finest single malt and grain whiskies, Chivas Regal Mizunara is rich and fruity on the nose, presenting aromas of pear and orange, while the taste is smooth and rich with honey sweetness and a trace of hazelnut. Mizunara casks are celebrated for imparting a subtle yet distinctive spicy finish, with Chivas Regal Mizunara showcasing this unique influence on the smooth, generous flavour profile of the Chivas house style.
Tasting Notes:
Nose : Rich and fruity, with pear and orange notes
Palate : Smooth and rich with a honey sweetness and a trace of hazelnut
Finish : Long, with a touch of Mizunara spice
Colour : Warm amber
Geisha opening dance performance during the event
Outlets - Central Region
Torii Yakitori & Whiskey Bar,Oliver Mines,China Bar,U-Zen,Mercato Pavillion,Ikki,Kenshin - KL Intermark,Oliver Tropicana,Club 20,Iketeru - KL Hilton,M Grand Café,YEZI,Hazuki Japanese Club,Mosto,TI Chen Restaurant,Kogetsu,The Whiskey Bar,Hana Dining Sake Bar,Donkey & Crow BSC,Hana Dining Sake Bar,Zeta Bar - KL Hilton,Han Wa Dam, Menara Hap Seng,Chambers - KL Hilton,Jason's Food Hall,Lobby Lounge - KL Hilton,Cold Storage Great Eastern,In Colonial - KL Intermark,Cold Storage Mont Kiara,Nobu,Cold Storage KLCC,Marini's on 57,Cold Storage Subang Parade,Marble 8,TMC Bangsar,Alvisy,Cold Storage Pelangi,Chaze,BIG Batai,Tavern 13,Mercato Hartamas,Stratosphere,BIG IPC,BIG Publika,iSetan The Table,RP Entertainment Centre.
from left - Benedict Yong, Brand Manager of Pernod Ricard Malaysia, Kenneth Khaw, Finance Director of Pernod Ricard Malaysia, Sebastien Mouquet, Managing Director of Pernod Ricard Malaysia, Emmanuel Dokhelar, Marketing Director of Pernod Ricard Malaysia, Ryan Poon Sales Director of Pernod Ricard Malaysia, and Kent Lim, Senior Brand Executive of Pernod Ricard Malaysia .
Outlets - Northern Region
Torii Yakitori & Whiskey Bar,U-Zen,Kenshin - KL Intermark,Iketeru - KL Hilton,Hazuki Japanese Club,Kogetsu,Hana Dining Sake Bar,Hana Dining Sake Bar,Han Wa Dam, Menara Hap Seng,Jason's Food Hall,Cold Storage Great Eastern,Cold Storage Mont Kiara,Cold Storage KLCC,Cold Storage Subang Parade.
Outlets - Southern Region
HOH Wines And Spirit Supplier,Meng Hwa Enterprise,Bao Teck,Pagoni,T15,Home Lounge (New)

Outlets - Ipoh
Rooftop
Chef Johnny Fua and Chef Sherson Lian celebrity chefs in action
About Chivas Regal
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation while making a positive impact on the lives of others. The Chivas Regal core range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range and ultra-prestige blend Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true essence of Chivas Regal. www.chivas.com

About Chivas Brothers 
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin - plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasspirit.com
@ChivasNewsRoom

About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com

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