Maybelline X Elfira Loy , Malaysia

Maybelline New York bring ultimate Matteness with 60 Shades of Matte !!
The Creamy Mattes by Color Sensational 
Kuala Lumpur , 24th January 2018 - Maybelline New York Malaysia showcased The Creamy Mattes by color Sensational lipsticks , a range of luscious matte lipsticks which pamper lips with a lightweight creamy formula , for a bold , super pigmented matte finish that stays in place comfortably throught the day .
 With 19 new on trend shades addition , Maybelline New York is proud to offer Malaysian women a wide range of 60 gorgeous hues to choose from . From easy to wear pinks , vivid reds , nude corals , vampy plums to bold fashionable shades like purple and brown , all carefully selected to suit the diverse skin tones in Malaysia . You'll definitely find the perfect lipstick that suits your skin tone and your personality . Or why not mix and match for a fun and bold ombre effect .
During the event , Maybelline New York annouced Multi - Talented Elfira Loy as the brand's digital collaborator . The 24 year old social influencer , actress and TV host will collaborate with the brand in the co creation of social and digital contents such as makeup tutorials and lifestyle content for online platforms to provide makeup inspiration to her fans and makeup lovers alike .
Marina Khong , of L'Oreal Malaysia , Said : " We are thrilled to partner with Elfira Loy as our Digital Collaborator for Malysia . Elfira is a multi talented and accomplished TV personalty and social influencer . We really love the way Elfira connect with Makeup , there is such a natural effortless passion and affinity which really resonates with our fans . She is indeed a youth icon , her style , confidence and her determined Make it happen spirit makes her our ideal digital content partner ".
For Elfira Roy , The Creamy Mattes by Color Sensational is a staple product in her makeup collection . " Everybody knows I'm obsessed with makeup , My ultimate must have is definitely a lipstick , it adds a pop of colour to transform my look . I tend to choose my lipstick shade according to my mood , so having a wide variety of shades is wonderful . I love that the Creamy Mattes Lipsticks has 60 amazing shades , the possibilities are endless "
On her digital collaboration with Maybelline , Elfira said : " I'm thankful and thrilled to work with Maybelline New York , it is my passion to inspire others to have fun while creating easy makeup looks and experiment with Maybelline's fun range of makeup " .
Stay tuned to Elfira Loy's Digital platforms on instagram & Youtube for upcoming content on makeup trends , tutorials , shade swatches and more . Maybelline New York 'The Creamy Mattes by color Sensational ' lipstick (RM27.90) are now available nationwide at all major pharmacies , departmental store , beauty stores and e-commerce retailers . 
AMP UP YOUR MAKE UP 
Mastering the art of perfect selfies has never been this easy . Complement a well defined statement matte lip with these two new sidekicks from Maybelline New York . Go beyond basic coverage with Master Camouflage Concealer Palette (Rm 59.90) , a 3 in 1 concealer kit that helps to correct , conceal and highlight . With a total of six blend able ultra buidale shades , you can put your best face forward every single time . After that , lock in perfectly applied makeup with Master Fix Setting Spray (RM59.90) , the first quick dry mist that creates a lightweight veil over skin , extending the wear of your makeup for all day flawlessness . Translucent and oil free , the ultra fine mist can be used over setting powder for a natural look .

Maybelline New York 
Maybelline New York takes trends from the catwalk to the sidewalk , empowering you to make a statement , explore new looks and flaunt your own unique individuality . Inspired by the hottest NY trends , Maybelline brings us the best in makeup , advanced formulas , revolutionary textures and trend setting shades for easy & effortless beauty . Maybelline New York is a global leader in makeup and #1 leading makeup brand in Malaysia .

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