PAVOCOMMS launches Mcalls Y33 Plan
Introducing Mcalls & our 1st Digital Lifestyle Store
Redefining seamless mobility for today’s digital nomadKUALA LUMPUR , Malaysia – Thursday, July 13, 2017 - Pavo Communications Sdn. Bhd. (PAVOCOMMS) (Company number: 861312-T) launches its second mobility product and digital solution: Mcalls and its accompanying in-hand mobile airtime reload and redemption mobile application called MMspot with a youth targeted Y33 SIM package. PAVOCOMMS previously launched the rebranded speakOUT and its speakOUT2Care mobile application in March 2016 – targeted towards the urban community, youth, and tourists .
The long-term goal is to expand services and the number of digital lifestyle stores in Malaysia and across other key targeted markets: China, Thailand, Japan, Hong Kong, Taiwan and Singapore. The company expects to acquire over 300,000 subscribers in 2017, approximately 20 percent Y33 SIM activations in the next quarter alone .
This year, speakOUT and Mcalls by PAVOCOMMS earned the company industrial recognition for contributing industrial know-how towards the Telecom Asia Awards. PAVOCOMMS is exploring deepened ways of embodying blue ocean strategy in this region by creating an informed market segment of in-community mobile subscribers who may fulfill utilitarian needs like recurring bill payments to further leveraging on spent money by earning redemption points that are also shareable with existing fellow subscribers .
This peer to peer business model optimization allows for direct redemptions by subscribers based on recurring activity - amounting to a seven percent reward redemption directly benefiting the subscriber. According to a recent consumer behavior study by Nielsen, about 64 percent of Malaysians use mobile phones to shop and about 83 percent now feel confident enough to conduct most banking tasks via mobile. The study also showed that approximately 44 percent of Malaysians are more likely to use mobile-only solutions if the service provider offered lifetime rewards that are relevant . As a youth target segment activation campaign and an exclusive subscriber-only privilege, Mcalls has also teamed up with Galaxy Group Malaysia to bring an all-star cast of K-pop which includes HIGHLIGHT, BTOB, APINK, B1A4, TEENTOP and VICTON. Organized by Galaxy Group and MSR - brought to you by Mcalls, the Mcalls K-Wave Music Festival will be held on Saturday, August 5th, 2017 at 8pm at the Surf Beach, Sunway Lagoon. This is the first of Mcalls’s targeted market activation campaigns that will engage subscribers in unique ways. Reinventing the way in which MVNOs provide loyalty based value to its customers. For more event details, visit mcalls.asia/kwaveMfest or read the attached dedicated press release by Galaxy Group.
About Pavo Communications Sdn. Bhd. (PAVOCOMMS)
Pavo Communications Sdn. Bhd. (PAVOCOMMS) (Company number: 861312-T) is a company incorporated in Malaysia as of 2011. PAVOCOMMS is a new-age Digital Services Provider (DSP) - focused on providing lasting solutions for today’s digital nomad. As a registered MVNO, PAVOCOMMS intends to keep redefining mobile and application based solutions, taking a proactive approach to acquiring and servicing its mobility customers. PAVOCOMMS intends to stay in the forefront of the telecommunications industry through continued conscious innovation .